Tiger Roars

Topics: Household income in the United States, Economic growth, Consumer theory Pages: 15 (3696 words) Published: August 29, 2013
The Tiger Roars
An In–Depth Analysis of How a Billion Plus People Consume
The Tiger Roars: An In–Depth Analysis of How a Billion Plus People Consume A

The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients in all sectors and regions to identify their highest–value opportunities, address their most critical challenges, and transform their businesses. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 74 offices in 42 countries. For more information, please visit www.bcg.com.

The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the growth of industry in India, partnering industry and government alike through advisory and consultative processes. CII is a non–government, not–for–profit, industry led and industry managed organisation, playing a proactive role in India’s development process. Founded over 117 years ago, it is India’s premier business association, with a direct membership of over 6600 organisations from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 90,000 companies from around 400 national and regional sectoral associations. CII catalyses change by working closely with government on policy issues, enhancing efficiency, competitiveness and expanding business opportunities for industry through a range of specialised services and global linkages. It also provides a platform for sectoral consensus building and networking. Major emphasis is laid on projecting a positive image of business, assisting industry to identify and execute corporate citizenship programmes. Partnerships with over 120 NGOs across the country carry forward our initiatives in integrated and inclusive development, which include health, education, livelihood, diversity management, skill development and water, to name a few. CII has taken up the agenda of ‘Business for Livelihood’ for the year 2011–12. This converges the fundamental themes of spreading growth to disadvantaged sections of society, building skills for meeting emerging economic compulsions, and fostering a climate of good governance. In line with this, CII is placing increased focus on Affirmative Action, Skills Development and Governance during the year. With 63 offices including 10 Centres of Excellence in India, and 7 overseas offices in Australia, China, France, Singapore, South Africa, UK, and USA, as well as institutional partnerships with 223 counterpart organisations in 90 countries, CII serves as a reference point for Indian industry and the international business community.

The Tiger Roars
An In–Depth Analysis of How a Billion Plus People Consume

Abheek Singhi Amitabh Mall Arvind Subramanian Kanika Sanghi Rohit Ramesh

February 2012

bcg.com

© The Boston Consulting Group, Inc. 2012. All rights reserved. For information or permission to reprint: Please contact BCG at: E–mail: bcg–info@bcg.com Fax: +91 22 6749 7001, attention BCG / Permissions Mail: BCG / Permissions The Boston Consulting Group (India) Private Limited Nariman Bhavan 14th Floor Nariman Point Mumbai 400 021 India Please contact CII at: E–mail: ciico@cii.in • Website: www.cii.in Fax: +91 11 2462 6149, attention CII / Permissions Tel: +91 11 24629994–7 Mail: The Mantosh Sondhi Centre 23, Institutional Area Lodi Road New Delhi — 110 003 India CII Membership Helpline: +91 11 435 46244 / +91 99104 46244 CII Helpline Toll free No: 1800–103–1244

Contents
Foreword At a Glance Introduction The Many Faces of India The Shape and Size of Consumption in India Shopping Behaviour Food and Groceries Consumer Durables Apparel 4 5...
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