Tiffany & Co.
Tiffany & Co.
Brian Fenske
December 1, 2010
Retail Management
Table of Contents
I. Table of Contents ………………………………………. Pg. 2 II. History…………………………………………………... Pg. 3 III. Retail Mix ……………………………………….…..... Pg. 3-5 a. Location b. Pricing c. Promotional Mix d. Merchandise Assortment e. Store Design IV. Store Visit ………………………………………………. Pg. 5 V. Competitive Advantage……………………………..…... Pg. 6 VI. Financial Performance ………………………………...... Pg. 7 VII. Website …………………………………………………. Pg. 8 VIII. Promotional Activities ………………………………...... Pg. 8 IX. Works Cited ………………………...…………………... Pg. 9
History
Charles Lewis Tiffany and John F. Young first founded Tiffany & Co. in 1837. In 1940 the company moved to its present Fifth Avenue location in New York City. Tiffany heirs sold their shares to Hoving Corporation in 1955. Walter Hoving, chairman and CEO, expanded Tiffany & Co. beyond its New York City store to San Francisco in 1963 and added locations in Beverly Hills and Houston in 1964. In 1999, President and COO Michael Kowalski became CEO and Tiffany opened its first online store.
Retail Mix
Location: Tiffany & Co. has a store located in the Waterside Shops in Naples, Florida. The shopping center is located at the intersection of US 41 and Pine Ridge Rd. This is a Lifestyle Center for those who make a great income or have money to spend. The other stores that are located in this shopping center are high-end brand name stores i.e. (Louis Vuitton, Burberry, Lacoste, Saks Fifth Ave. and Gucci). All these stores have some pretty price tags on their items.
Pricing: The pricing of the jewelry and accessories at Tiffany & Co. ranges from under $100 to well over $10,000. This is a pretty wide range in prices but it all depends on what you are shopping for. Of course diamonds are going to raise the price of an item. But the famous tiffany pendants start off at $100, which is
Brian Fenske
December 1, 2010
Retail Management
Table of Contents
I. Table of Contents ………………………………………. Pg. 2 II. History…………………………………………………... Pg. 3 III. Retail Mix ……………………………………….…..... Pg. 3-5 a. Location b. Pricing c. Promotional Mix d. Merchandise Assortment e. Store Design IV. Store Visit ………………………………………………. Pg. 5 V. Competitive Advantage……………………………..…... Pg. 6 VI. Financial Performance ………………………………...... Pg. 7 VII. Website …………………………………………………. Pg. 8 VIII. Promotional Activities ………………………………...... Pg. 8 IX. Works Cited ………………………...…………………... Pg. 9
History
Charles Lewis Tiffany and John F. Young first founded Tiffany & Co. in 1837. In 1940 the company moved to its present Fifth Avenue location in New York City. Tiffany heirs sold their shares to Hoving Corporation in 1955. Walter Hoving, chairman and CEO, expanded Tiffany & Co. beyond its New York City store to San Francisco in 1963 and added locations in Beverly Hills and Houston in 1964. In 1999, President and COO Michael Kowalski became CEO and Tiffany opened its first online store.
Retail Mix
Location: Tiffany & Co. has a store located in the Waterside Shops in Naples, Florida. The shopping center is located at the intersection of US 41 and Pine Ridge Rd. This is a Lifestyle Center for those who make a great income or have money to spend. The other stores that are located in this shopping center are high-end brand name stores i.e. (Louis Vuitton, Burberry, Lacoste, Saks Fifth Ave. and Gucci). All these stores have some pretty price tags on their items.
Pricing: The pricing of the jewelry and accessories at Tiffany & Co. ranges from under $100 to well over $10,000. This is a pretty wide range in prices but it all depends on what you are shopping for. Of course diamonds are going to raise the price of an item. But the famous tiffany pendants start off at $100, which is
Cited: http://www.shareholder.com/visitors/DynamicDoc/document.cfm?DocumentID=2787&CompanyID=TIF&zid=8114872f http://smu.edu/ecenter/discourse/blackburn.htm www.tiffany.com www.Wikipedia.com