Preview

Tiffany & Co.

Powerful Essays
Open Document
Open Document
3795 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Tiffany & Co.
Course: General Management and Organization Behavior
Date: October 14th, 2013

TIFFANY & CO.

THE COMPANY OVERVIEW Tiffany & Company (known colloquially as Tiffany or Tiffany 's) is an American multinational and one of the world’s premier luxury jewelry and retailers. It is a public company having headquarters in New York City, NY, United States. Tiffany sells jewelry, sterling silver, crystal, stationery, fragrances, personal accessories, as well as some leather goods. The company is renowned for its luxury goods and is particularly known for its diamond jewelry. Tiffany markets itself as an arbiter of taste and style. As of the year 2012, the company had US$3.8 billion of net sales and US$416 million of net earnings; US$2.3 billion on total equity; approximately 9,800 employees and currently operates 275 stores globally (115 in the Americas, 66 in Asia-Pacific, 55 in Japan, 34 in Europe and five in the United Arab Emirates). Tiffany’s mission is to ensure the highest quality diamonds, ethical sourcing, lifetime warranty, affordable price options, and that they 'll always be there for you.

TIFFANY & CO. HISTORY In 1837 New York became the proving ground for 25-year-old Charles Lewis Tiffany and John B. Young, who opened a “stationery and fancy goods” store with a US$1,000 advance from Tiffany’s father. The young entrepreneurs were inspired by the natural world, which they interpreted in patterns of simplicity, harmony and clarity. Tiffany first achieved international recognition at the 1867 Paris World’s fair. The company was the first American company to employ the British silver standard (92% pure). Largely through the efforts of Charles Lewis Tiffany, this standard was adopted by the U.S. Government. By 1870 Tiffany & Co. had become the America 's premier silversmith and purveyor of jewels and timepieces. In 1878 Tiffany acquired one of the world 's largest and finest fancy yellow diamonds from the Kimberley



References: Ko, E., & Woodside, A. (2013). Luxury fashion and culture. Emerald group publishing.

You May Also Find These Documents Helpful

  • Good Essays

    Diamonds Direct earned a reputation for excellence in Florida as they are the company known for rejecting 99 percent of diamonds they inspect, finding only one percent to be adequate for their needs. The company recognizes that not everyone wants a diamond, however, and has expanded to offer many other items, such as Pandora charms and bracelets, Burberry pieces and Charles Krypell Jewelry in Florida. Individuals visiting this jeweler discover finding the perfect piece has never been easier, thanks to the variety offered and the friendly, helpful staff. Anyone in the St. Petersburg area should be sure to check this retailer out.…

    • 517 Words
    • 3 Pages
    Good Essays
  • Good Essays

    o Women’s, men's and children's apparel and accessories, including swimwear, outerwear, loungewear, wedding, bags, hair accessories, belts, jewelry, and shoes.…

    • 705 Words
    • 3 Pages
    Good Essays
  • Better Essays

    a major retailer, operating 1,106 department stores in 49 states and Puerto Rico, as of…

    • 1854 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Founded in 1998 by recent university graduates Jen Kluger and Suzie Orol, Foxy Originals, a Toronto-based jewellery company, grew to become a well-known designer and producer of high-end jewellery with a strong presence in the Canadian market. Foxy Originals’ high- quality necklaces, bracelets, and earrings are currently sold in over 250 Canadian boutiques. The company’s fast-growing customer base consists mainly of style- and price-conscious women between the ages of 18 and 30 years old. The company’s ability to satisfy huge demand for low-priced high-end jewellery gave it a competitive advantage in a market that long had overlooked low-income young women. As a result, Foxy Originals had a remarkable 400% growth (Exhibit 1)…

    • 1880 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Jewelry seen aboard the Titanic would have included the platinum and diamond styling of the Edwardian “Age of Elegance” era that predominated from 1910 up until 1912. The designs were indicative of the luxury and elegance that came with the wealth and prosperity of the times. Jewelry was inspired by the laces and brocades of fashion and the…

    • 402 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Today, Tiffany is a high-end jeweler and specialty retailer. The single most important asset of the company is the Brand. The strength goes beyond the trademark, and is driven by how consumers perceive it. Management believes that consumers associate the Brand with high-quality products, elegant stores and online environment, and their custom packaging- the Tiffany & Co. Blue Box. Going forward, it is management’s goal and business plan to maintain and continue to strengthen the company’s Brand.…

    • 3511 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    According to a journal about Early American silver, “The first American silver of consequence appeared about 1660, and the last of any great note was the work of Paul Revere who died in 1816” (Coney 1). With this in mind, it is no surprise that around 1770,…

    • 996 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    How strong are the competitive forces confronting Tiffany & Co. and other retail jewelers? Which one of the…

    • 271 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Tiffany & Company

    • 932 Words
    • 4 Pages

    The Weighted Competitive Strength Assessment compares Tiffany & Co. with its closest competitors using some of the key success factors and strength measures in the jewelry industry. The following is a weighted competitive assessment chart; this lists the strength measures, weights, and the overall scores.…

    • 932 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    In keeping with these stated goals, Diamond has pursued a path of aggressive growth and acquisitions over the past several years. The Emerald brand was launched in 2001, followed by acquisitions from Harmony Foods in 2006, the acquisition…

    • 1161 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    As I have seen on the previous surveys I noticed most of you haven’t heard of Tiffany & Co I will be informing you of its luxurious background right from the streets of New York City.…

    • 809 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The splendor of the NYC jewelers can be traced by the path that ends at jewelry district NYC.…

    • 502 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Tiffany Case Analysis

    • 1787 Words
    • 6 Pages

    The ownership of Tiffany & Co. has changed four times in the last 160 years; Walter Hoving bought the company from the Tiffany family in 1965, Avon purchased the company in 1979, and in 1984, Avon sold Tiffany for $135 million to investors who took the company public in 1987. Since going public, the value of Tiffany has grown from $135 million to $4.4 billion.…

    • 1787 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Tiffany & Co. - 1993

    • 873 Words
    • 5 Pages

    Due to the fluctuations of yen/dollar exchange rate, the new distribution agreement with Mitsukoshi gave rise to high exchange-rate exposure for Tiffany to bear. The exposure goes in the following two ways:…

    • 873 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Tiffany & Co Strategic Audit

    • 4430 Words
    • 18 Pages

    Tiffany & Co. has long been renowned for its luxury goods, especially jewelry, and has sought to market itself as an arbiter of taste and style. Tiffany's designs, manufactures, and sells jewelry, watches, and crystal glassware. It also sells other timepieces, sterling silverware, china, stationery, writing instruments, fragrances, leather goods, scarves, and ties. Many of these products are sold under the Tiffany name, at Tiffany stores throughout the world as well as through direct-mail and corporate merchandising. Goods are also sold wholesale to third-party distributors. Jewelry accounted for two-thirds of Tiffany's sales volume in fiscal year 1994.…

    • 4430 Words
    • 18 Pages
    Good Essays

Related Topics