Tic Tac Essay
1. Tic Tac mints has been in the market for a long time now. Tic Tac has rules hearts of millions of customers around the world. However, like everything else in the consumer market, Tic Tac had its share of success and failures. After the success of Tic Tac mints, many other companies have tried to bring similar product in the market. To name a few products similar to tic tacs are Breath savers, Ice Breakers, Mentos mints and Altoids. Due to the flood of new mints in the market, Tic Tac lost its position as the leader in the industry. Altoids took the title of leader from Tic Tac in the recent years. Now it’s time to reclaim the position, and in order to do that Ferrerro group has decided to rebrand the tic tac packaging. There are several
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There are few risks associated with the changing of the packaging and here are some of those. Changing the packaging will raise a question among consumers if the product is still the same or not. I have seen this happen with multiple products. Also Tic Tac could risk losing some loyal customers who might prefer the current packaging over the new packaging. For instance Altoids has some buyers who love the product because its in a tin can instead of traditional plastic packaging. Therefore changing the way it looks and appears could have drastic impact on the market. Nostalgia plays a key role.2. Profile the Tic Tac consumer.
2. Profile of a Tic Tac consumer
Now since Tic Tac mints have been around for almost half a century, therefore it has been loved product among all age groups. Tic tac users are scattered through various age groups. Anywhere from little kids, teens, adults, and older folks, everyone enjoys Tic Tac mints. But majority Tic Tac users would be roughly 25-50 age group. Majority of Tic Tac users would belong to mid-high income bracket.
3. If Ferrero were to research changing Tic Tac packaging, how should they test the
There are few risks associated with the changing of the packaging and here are some of those. Changing the packaging will raise a question among consumers if the product is still the same or not. I have seen this happen with multiple products. Also Tic Tac could risk losing some loyal customers who might prefer the current packaging over the new packaging. For instance Altoids has some buyers who love the product because its in a tin can instead of traditional plastic packaging. Therefore changing the way it looks and appears could have drastic impact on the market. Nostalgia plays a key role.2. Profile the Tic Tac consumer.
2. Profile of a Tic Tac consumer
Now since Tic Tac mints have been around for almost half a century, therefore it has been loved product among all age groups. Tic tac users are scattered through various age groups. Anywhere from little kids, teens, adults, and older folks, everyone enjoys Tic Tac mints. But majority Tic Tac users would be roughly 25-50 age group. Majority of Tic Tac users would belong to mid-high income bracket.
3. If Ferrero were to research changing Tic Tac packaging, how should they test the