Thy Marketing Assignment

Powerful Essays
KENSINGTON COLLAGE OF BUSINESS
MBA (General)

Submitted to
J.NAIDOO
Module Title: MANAGING MARKET

ID NUMBER: 12451

MACROENVİRONMENT AND MARKETİNG MİX

Word count: 2,864
MARCH 2010

CONTEST 1. INTRODUCTION 3 2. OVERVIEW OF TURKISH AIRLINES 3 3. MACRO-ENVORIMANTAL ANALYSIS OF TURKISH AIRLINES 6 3.1. Sociocultural environment 6 3.2. Political/ Legal environment 7 3.3. Economical Environment 7 3.4. Technological Environment 8 4. THE FUTURE OF TURKISH AIRLINES 9 4.1. Opportunities 9 4.2. Treats 10 5. MARKETING MIX OF TURKISH AIRLINES 10 5.1. Product 10 5.2. Price 11 5.3. Promotion 12 5.4. Place 12 5.5. People 13 6. CONCLUSİON……………………………………………………………………………………………………….14 7. REFERENCES………………………………………………………………………………………………………..14

TABLES AND FIGURES
TABLE1....................................................................................................................................4
TABLE 2...................................................................................................................................4
TABLE 3...................................................................................................................................9
CHART 1..................................................................................................................................5
CHART 2..................................................................................................................................5
CHART 3..................................................................................................................................6
CHART 4..................................................................................................................................10

1. INTRODUCTION

The objective of this report is analysing the strategy of Turkish Airlines civil air transportation. This report also aims to analyse the past trends and events in



References: In 1933 Turkish Airlines was founded under law no. 2186 in ANKARA under the name "STATE AIRLINES ADMINISTRATION" as a department of the Ministry of Defence. Table 2: passenger Traffic- January-Dec 2008 vs. 2009 (Sources from Turkish Airline Web side) December 2009: http://www.thy.com/enUK/corporate/investor_relations/financials.aspx) Chart 1: Passenger Traffic- January-Dec 2008 vs. 2009 (Sources from Turkish Airline Web side) December 2009: http://www.thy.com/en-UK/corporate/investor_relations/financials.aspx

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