Thy Marketing Assignment
KENSINGTON COLLAGE OF BUSINESS
MBA (General)
Submitted to
J.NAIDOO
Module Title: MANAGING MARKET
ID NUMBER: 12451
MACROENVİRONMENT AND MARKETİNG MİX
Word count: 2,864
MARCH 2010
CONTEST 1. INTRODUCTION 3 2. OVERVIEW OF TURKISH AIRLINES 3 3. MACRO-ENVORIMANTAL ANALYSIS OF TURKISH AIRLINES 6 3.1. Sociocultural environment 6 3.2. Political/ Legal environment 7 3.3. Economical Environment 7 3.4. Technological Environment 8 4. THE FUTURE OF TURKISH AIRLINES 9 4.1. Opportunities 9 4.2. Treats 10 5. MARKETING MIX OF TURKISH AIRLINES 10 5.1. Product 10 5.2. Price 11 5.3. Promotion 12 5.4. Place 12 5.5. People 13 6. CONCLUSİON……………………………………………………………………………………………………….14 7. REFERENCES………………………………………………………………………………………………………..14
TABLES AND FIGURES
TABLE1....................................................................................................................................4
TABLE 2...................................................................................................................................4
TABLE 3...................................................................................................................................9
CHART 1..................................................................................................................................5
CHART 2..................................................................................................................................5
CHART 3..................................................................................................................................6
CHART 4..................................................................................................................................10
1. INTRODUCTION
The objective of this report is analysing the strategy of Turkish Airlines civil air transportation. This report also aims to analyse the past trends and events in
MBA (General)
Submitted to
J.NAIDOO
Module Title: MANAGING MARKET
ID NUMBER: 12451
MACROENVİRONMENT AND MARKETİNG MİX
Word count: 2,864
MARCH 2010
CONTEST 1. INTRODUCTION 3 2. OVERVIEW OF TURKISH AIRLINES 3 3. MACRO-ENVORIMANTAL ANALYSIS OF TURKISH AIRLINES 6 3.1. Sociocultural environment 6 3.2. Political/ Legal environment 7 3.3. Economical Environment 7 3.4. Technological Environment 8 4. THE FUTURE OF TURKISH AIRLINES 9 4.1. Opportunities 9 4.2. Treats 10 5. MARKETING MIX OF TURKISH AIRLINES 10 5.1. Product 10 5.2. Price 11 5.3. Promotion 12 5.4. Place 12 5.5. People 13 6. CONCLUSİON……………………………………………………………………………………………………….14 7. REFERENCES………………………………………………………………………………………………………..14
TABLES AND FIGURES
TABLE1....................................................................................................................................4
TABLE 2...................................................................................................................................4
TABLE 3...................................................................................................................................9
CHART 1..................................................................................................................................5
CHART 2..................................................................................................................................5
CHART 3..................................................................................................................................6
CHART 4..................................................................................................................................10
1. INTRODUCTION
The objective of this report is analysing the strategy of Turkish Airlines civil air transportation. This report also aims to analyse the past trends and events in
References: In 1933 Turkish Airlines was founded under law no. 2186 in ANKARA under the name "STATE AIRLINES ADMINISTRATION" as a department of the Ministry of Defence. Table 2: passenger Traffic- January-Dec 2008 vs. 2009 (Sources from Turkish Airline Web side) December 2009: http://www.thy.com/enUK/corporate/investor_relations/financials.aspx) Chart 1: Passenger Traffic- January-Dec 2008 vs. 2009 (Sources from Turkish Airline Web side) December 2009: http://www.thy.com/en-UK/corporate/investor_relations/financials.aspx