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Three Year Golf Course Marketing Plan

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Three Year Golf Course Marketing Plan
Running Head: THREE YEAR MARKETING PLAN GREEN-GO GOLF COURSE (GGGC)

Mark R. Schneider
Marketing
Embry Riddle Aeronautical University

Abstract
A well-developed marketing plan is an essential blueprint for a business to attain the prime financial support and consumer base it requires in order for it to develop and grow. A marketing plan’s detailed structure allows manager’s to define the business’ marketing strategies in clear and in-depth formats that feature a precise roadmap to future growth and expansion. A first class and properly structured marketing plan will guide the entire organization’s marketing actions and keep them focused and dedicated toward achieving the company 's overall goals and strategies.

TABLE OF CONTENTS

1. Executive Summary
2. Company Description
3. Mission and Goals
4. Core Competencies
5. Situation Analysis
6. Competitors
7. The Target Market
8. The Marketing Mix
9. Budget, Scheduling and Monitoring

Three-Year Marketing Plan Green-Go Golf Course (GGGC)

EXECUTIVE SUMMARY
Green-Go Golf Course (GGGC) is firmly committed to high business values, and brings a special combination of knowledge and personal attention to golf course operations. GGGC is qualified in all phases of golf course management and maintenance, yet small enough to give the golfer an experience and personal attention that they deserve. GGGC 's mission is to operate and manage the best golfing facility in the state, following to the highest standards imaginable in the golfing world. A wide range of capabilities allows GGGC’s management team to enhance the golf experience through all phases of golf: from one-on-one professional training to successful game execution and management. Currently, GGGC has specialized in creating the distinctive atmosphere of the upscale public golf course and would very much like to be the choice of the golfer’s personalized golfing adventure. GGGC will be able to improve the golf course experience
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