Three Countries Strategies Analysis
Assignment
Automotive strategies in Korea, Malaysia and Thailand
---- A good example of different approaches to creating competitive advantage
Prepared by: Jingting Wang__________
Advisor: Dr Barry Unger_ _____
Date: Oct. 20 2012
Abstract
This paper will analyze the automotive industry in three countries, Korea, Thailand and Malaysia. Each country will be analyzed through the aspects of goals of their strategy, the long and short term orientation and the methods used to apply the strategy in order to adapt to the global competition and economy development. After the analysis, according to different countries’ unique situation, corresponding recommendations to the strategies of each country will be given.
1. Korea's auto industry development and marketing recommendations
Korean auto industry only spends 40 years to achieve the mature automotive industry while other developed countries would spend hundred years. Its achievements have attracted worldwide attention.
1.1 Analysis of developing strategies of Korean auto industry in different phrases
Examining the history of Korean automobile industry development, according to their different development strategies and development characteristics, can be divided into four stages:
1.1.1The first phase (1962-1973): parts assembly stage.
In 1962, Korean government was in the first five-year economic development plans, determining SKD as the development orientation of the domestic auto industry. After 1963, the Korean government improved the localization rate of parts and automotive industries, transferred SKD assemble into CKD independent production.
1.1.2 The second phase (1974-1982): component localization and production system restructuring stage.
To improve the level of localization of the Korea Automobile Manufacturers, the government developed the automotive industry breeding program and clear
Automotive strategies in Korea, Malaysia and Thailand
---- A good example of different approaches to creating competitive advantage
Prepared by: Jingting Wang__________
Advisor: Dr Barry Unger_ _____
Date: Oct. 20 2012
Abstract
This paper will analyze the automotive industry in three countries, Korea, Thailand and Malaysia. Each country will be analyzed through the aspects of goals of their strategy, the long and short term orientation and the methods used to apply the strategy in order to adapt to the global competition and economy development. After the analysis, according to different countries’ unique situation, corresponding recommendations to the strategies of each country will be given.
1. Korea's auto industry development and marketing recommendations
Korean auto industry only spends 40 years to achieve the mature automotive industry while other developed countries would spend hundred years. Its achievements have attracted worldwide attention.
1.1 Analysis of developing strategies of Korean auto industry in different phrases
Examining the history of Korean automobile industry development, according to their different development strategies and development characteristics, can be divided into four stages:
1.1.1The first phase (1962-1973): parts assembly stage.
In 1962, Korean government was in the first five-year economic development plans, determining SKD as the development orientation of the domestic auto industry. After 1963, the Korean government improved the localization rate of parts and automotive industries, transferred SKD assemble into CKD independent production.
1.1.2 The second phase (1974-1982): component localization and production system restructuring stage.
To improve the level of localization of the Korea Automobile Manufacturers, the government developed the automotive industry breeding program and clear