threats to costume companies
Threat of New entrants
Through the advent and improvement of 3D printers, barriers of entering the industry will be low due to the affordability of the 3D printing machine and ease of making 3D figures . This would thus encourage newcomers to enter the market and customize costumes for customers. To protect ourselves from such risks, the e-store will be sure to establish a bond between the community and the designers with our website as the social networking platform. Thus, new entrants would find it difficult to take the market share away from CCC as the cosplayers will already be incorporated in the social platform.
Threat of Substitute Services
A threat to our e-store would be the use of Facebook pages where individual cosplayers post their costume designs on the Facebook pages to gather “likes” in order to know the what their friends think about the design. Doing this instead of submitting their designs to CCC may be preferred as Facebook has a larger base of people and thus more people to view their designs. However, a drawback of using facebook is that there is no “dislike” button available. Thus, the number of likes on the costume may simply be based on the popularity of the Anime/movie that the costume is based on and not the attractiveness of the costume. With CCC, however, people who create accounts already have the expertise/experience with costume designs and will thus be able to provide more constructive critique on the submitted designs.
Bargaining power of Consumers
Customers have low bargaining power as they are sensitive to price. Prices of our costume customizations are already kept low through the low cost of raw materials which would cost about $200 at most. This is already much cheaper than buying individual parts costing more than $100 a piece which could add up to more than $500 for the entire costume. (Appendix )
Bargaining Power of Suppliers
For the Raw Materials needed in the 3D Printer, Supplier Bargaining power is high as
Through the advent and improvement of 3D printers, barriers of entering the industry will be low due to the affordability of the 3D printing machine and ease of making 3D figures . This would thus encourage newcomers to enter the market and customize costumes for customers. To protect ourselves from such risks, the e-store will be sure to establish a bond between the community and the designers with our website as the social networking platform. Thus, new entrants would find it difficult to take the market share away from CCC as the cosplayers will already be incorporated in the social platform.
Threat of Substitute Services
A threat to our e-store would be the use of Facebook pages where individual cosplayers post their costume designs on the Facebook pages to gather “likes” in order to know the what their friends think about the design. Doing this instead of submitting their designs to CCC may be preferred as Facebook has a larger base of people and thus more people to view their designs. However, a drawback of using facebook is that there is no “dislike” button available. Thus, the number of likes on the costume may simply be based on the popularity of the Anime/movie that the costume is based on and not the attractiveness of the costume. With CCC, however, people who create accounts already have the expertise/experience with costume designs and will thus be able to provide more constructive critique on the submitted designs.
Bargaining power of Consumers
Customers have low bargaining power as they are sensitive to price. Prices of our costume customizations are already kept low through the low cost of raw materials which would cost about $200 at most. This is already much cheaper than buying individual parts costing more than $100 a piece which could add up to more than $500 for the entire costume. (Appendix )
Bargaining Power of Suppliers
For the Raw Materials needed in the 3D Printer, Supplier Bargaining power is high as