Threadless The Business Of Community Assignment 1

Threadless: The Business of Community Case Write-up

Format: Name(s) on one-line header in upper right-hand corner (double clicks on the current header for editing), 1” margins all around, single-spaced with one blank line between paragraphs, block format (no indenting for paragraphs). Use bold internal headings to mark sections. (This page conforms to these format requirements.) PLEASE LIMIT THIS ASSIGNMENT TO 2 PAGES. Make your responses succinct and meaningful.

Preparation: Read the Threadless: The Business of Community case (which can be purchase following the link provided in the course outline). For any terms that you do not understand in the case or in this assignment sheet, please read the related slides and/or search online and get them clear.

Content: Please answer the following questions, using information from the case. Be SPECIFIC and use BULLET POINTS whenever possible.

1. What are similarities and differences between a community-driven product development process and a traditional product development process within a firm?

2. What motivates community members to participate? What is Threadless offering its community members?

3. How are winning designs currently selected?

4. What are the barriers to enter for this kind of business? What should be Threadless’s response to the offer from Large Retailer?

Grading Criteria
Points
Format
2
Quality of writing: grammar, spelling & punctuation; logic flow; ease of understanding. As you edit your work, notice where shorter sentences and simpler language would serve you and the reader better, and correct the sentences.

3
Question 1
5
Question 2
5
Question 3
5
Question 4
5