Thought Leadership Model

Topics: Management, Leadership, Strategic management Pages: 15 (4044 words) Published: March 16, 2009
20TH AIMS ANNUAL CONVENTION 2008

A PAPER ON

ECOLOGY FOR THOUGHT LEADERSHIP

By
Shankha Chaudhuri
PGDM
Welingkar Institute of Management Development & Research
Mumbai
Shankha_c@yahoo.com
+91-9320112778

Word Count: 3768
Pages: 17
(Excluding Cover Page, Index, Bibliography and Illustrations)

AUTHOR’S PROFILE
NAME: Shankha Chaudhuri
EDUCATIONAL QUALIFICATIONS:
|QUALIFICATION |INSTITUTE/ORGANIZATION | |PGDM |Welingkar Institute of Management Development & Research | |BE(Electronics & Telecom) |Terna Engineering College |

PROFESSIONAL QUALIFICATIONS
ISO 9001:2000 Lead Auditor for Quality Management Systems
Cisco Certified Network Professional
Cisco Certified Network Associate

WORK EXPERIENCE:
COMPANY: Reliance Communications (Nov '' 04 to May '' 08)
Designation: Deputy Manager (Design & Planning of Data Networks)

ACHEIVEMENTS:
MERIT ranker in Mumbai University at engineering level.
Represented RCOM at 22nd Open Policy Meeting for Internet governance at Taiwan.

EXTRA CURRICULAR ACTIVITIES:
Fellow Innovation Crusader at INNOWE at Welingkar Institute of Management. Member of Placement council at Welingkar Institute of Management.

INDEX

EXECUTIVE SUMMARY4

AN INTRODUCTION TO THOUGHT LEADERS AND THOUGHT LEADERSHIP5

ECOLOGY FOR THOUGHT LEADERSHIP6
INTRINSIC FACTORS7
EXTRINSIC FACTORS7
1.WRITE AND SHARE8
2.CULTIVATE THE PRESS8
3.START A BLOG8
4.SPEAK11
5.MAKE THOUGHT LEADERSHIP A STRAGETIC IMPERATIVE11

PROPOSED MODEL FOR NURTURING THOUGHT LEADERS12
ACTION PLAN13

TANGIBLE BENEFITS20

BIBLIOGRAPHY22
EXECUTIVE SUMMARY

This paper attempts to offer a simplified understanding of thought leadership to the individual who has been aware of this buzz word for quiet some time but has not completely grasped this concept.

Ecology which constitutes the internal and external environment of a Thought Leader and its role in nurturing thought leadership is the focus of this paper.

In the end this paper seeks to introduce a model which shall help organizations grow organically by empowering their employees to use the power of thought.

AN INTRODUCTION TO THOUGHT LEADERS AND THOUGHT LEADERSHIP

A thought leader is a recognised authority in his field. He is known as a visionary. He is somebody who makes others think. Thought leaders genuinely influence others by creating, advancing and sharing ideas to help others.

Thought Leaders need not necessarily be individuals. We have companies which have taken upon themselves to project themselves as thought leaders. The technological sector in particular has been most visible taking such initiatives.

A Thought Leader thus could be a person or an organization that actively promotes and discusses ideas that are relevant to their peer-base. Their statements are often assumed to have the experience and knowledge behind them to support what they are saying. Thought Leader lead the way toward a future not yet within our grasp. They see concepts and ideas in action that to others may not seem possible.

Thought Leadership can be differentiated from conventional positional leadership in the sense that the latter contains managerial elements or overtones that are lacking in thought leadership which is simply the championing of new ideas rather than anything to do with managing people or helping a group achieve a goal.

Thought Leaders can be categorized as internal or external with respect to an organization. External Thought Leaders are individuals who are responsible for focusing an organization attention towards unexplored territories which can be subsequently turned into profit centers. They can also act as...
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