Thomas Green Case Analysis

Topics: A Great Way to Care Pages: 4 (1401 words) Published: February 24, 2013
Thomas Green Case Analysis

Question #1

1. I feel that Green is underperforming in his new role. I can attribute this to a few things:

I believe Green felt as if he had “paid his dues” and deserved this promotion, even though he had only been in the account executive role for such a short period of time. He wanted to “come in and dazzle them at Dynamic Displays”. Once he got the promotion, he felt as if he could take his foot off of the gas. He did not go into the new role with the same passion he had before. Also, Green assumed that since he had McDonald’s “endorsement”, she would be looking out for him, and would not let him fail.

Green has not been able to adapt himself well to the new role. He is still more focused on the sales aspect, rather than the strategies behind the scenes. This was something Shannon McDonald was worried about from the beginning. Even Frank Davis mentioned it to McDonald about a month after his hire: “He is thinking like an account exec that is only concerned with the sales aspect”.

He has also been openly negative about Frank Davis’ sales projections in meetings. It was in poor form for Green to disagree with Davis so publicly, especially when he has no experience with the planning and forecasting process. It is understandable that he is itching to prove that he is worthwhile and capable of taking over his new role; however, he could have handled it much differently.

I honestly believe that Davis thought Green was going to far exceed his expectations, or at least hoped he would. Especially when you consider the fact that McDonald hired Green directly. Davis' reaction suggests that he expected Green to be more eager to please him and not completely take advantage of his newly assumed power. I would imagine that Davis thought Green would be appreciative of the opportunity given to him, and make every effort to impress Davis. However, Green has been successful doing things his own way, and feels that he doesn’t need...
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