1.2 Literature review:
Broad Objective: To describe the marketing pattern of pharmaceuticals industry in Bangladesh by analyzing the marketing mix of Biopharma Laboratories Ltd.
Short/Specific Objectives: The report contains the following specific objectives- To describe all types of products those are produced by Biopharma Laboratories Ltd. Describing the pricing procedure and price list of Biopharma Laboratories Ltd. To describe all types of promotional tools used by Biopharma Laboratories Ltd. To study the procedure and managing of promotional tools use by Biopharma Laboratories Ltd. as well as other company. To describe the distribution system of Biopharma Laboratories Ltd. To raise possible recommendation and related justification (if required) for smooth and accurate implementation concerning the marketing mix of Biopharma Laboratories Ltd.
3. Objective of my study
To evaluate the market condition of Aceclofenac and identify the challenges that are faced by this molecule and by doing this the possibilities of this molecule is tried to be identified.
To determine the existing market of the molecule.
To assume the future market of Aceclofenac in Bangladesh.
To visualize the overall market scenario of Aceclofenac and short comparison with its main direct competitors.
To see the past & present market strategy and the future market expanding ability of the subjected drug.
To find out the prospect of aceclofenac.
To find out the total market picture of aceclofenac for launching.
To assess the suitability of aceclofenac (as a drug) in Bangladesh market.
1.5 Research question:
The research methodologies along with the some specifications are given below:
Type of research Descriptive
Sources of data