Thesis Of Small Tipping Points By Malcolm Gladwell

Malcolm Gladwell presents his thesis of small tipping points to a bigger problem in the very title of the book. Within the first chapter, he introduces the simple idea that there are three simple “tipping points” that causes a large problem. From there, he elaborates on his different causes in a full chapter with other examples to help prove his point. Gladwell uses plenty of examples that the general population could pull from memory easily and then proceeds to use these examples to make more challenging ideas easier to understand. For example, Gladwell uses the famous Paul Revere ride within the second chapter, explaining the importance in a word of mouth epidemic (Gladwell). Through the example of Paul Revere and his famous word of mouth