Thesis of Marketing Practices
THE LEVEL OF EFFECTIVENESS OF MARKETING PRACTICES AND CUSTOMERS SATISFACTION OF SAINT MICHAEL COLLEGE OF CARAGA
A Thesis
Presented to
The Faculty of Saint Michael College of Caraga
College Department
Nasipit, Agusan del Norte
In Partial fulfillment for the Graduation of the Course Bachelor Of Science in Business Administration
Major in Financial Management
by;
Alexis V. Medalle
Anna Marie P. Hermoso
Glorielyn V. Lauro
Jessa S. Jugarap
Ronalyn M. Cabonce
March, 2011
TABLE OF CONTENTS
Title Page PAGE
Approval Sheet ………………………………………………. i
Acknowledgement …………………………………………… ii
Dedication …………………………………………………… iii
CHAPTER
I. THE PROBLEM AND ITS SETTING
Introduction …………………………………………………...
Theoretical and Conceptual framework ………………………
Schematic Diagram …………………………………………...
Statement of the Problem ……………………………………..
Significance of the Study ……………………………………..
Scope and Limitation …………………………………………
Definition of Terms …………………………………………..
II. REVIEW OF RELATED LITERATURE AND STUDIES
Review on Related Literature ………………………………..
Related Studies ……..………………………………………..
III. RESEARCH METHODOLOGY Methods Used ……..………………………………………… Respondents of the Study ……..……………………………. Research Locale ……..……………………………………… Research Instrument ……..………………………………… Data Gathering Procedure ……..……………………………
Statistical Treatment ……..………………………………….
Scoring and Quantification of Data …………………………
IV. PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
1. What is the level of effectiveness of the marketing practices of Saint Michael College of Caraga in terms of product, promotion, place, and pricing?
2. What is the level of customer satisfaction in terms of delivery of product/services and marketing customer’s expectation?
3. Is there any significant difference between the level of effectiveness of marketing practices and customer satisfaction of Saint Michael College of Caraga?
A Thesis
Presented to
The Faculty of Saint Michael College of Caraga
College Department
Nasipit, Agusan del Norte
In Partial fulfillment for the Graduation of the Course Bachelor Of Science in Business Administration
Major in Financial Management
by;
Alexis V. Medalle
Anna Marie P. Hermoso
Glorielyn V. Lauro
Jessa S. Jugarap
Ronalyn M. Cabonce
March, 2011
TABLE OF CONTENTS
Title Page PAGE
Approval Sheet ………………………………………………. i
Acknowledgement …………………………………………… ii
Dedication …………………………………………………… iii
CHAPTER
I. THE PROBLEM AND ITS SETTING
Introduction …………………………………………………...
Theoretical and Conceptual framework ………………………
Schematic Diagram …………………………………………...
Statement of the Problem ……………………………………..
Significance of the Study ……………………………………..
Scope and Limitation …………………………………………
Definition of Terms …………………………………………..
II. REVIEW OF RELATED LITERATURE AND STUDIES
Review on Related Literature ………………………………..
Related Studies ……..………………………………………..
III. RESEARCH METHODOLOGY Methods Used ……..………………………………………… Respondents of the Study ……..……………………………. Research Locale ……..……………………………………… Research Instrument ……..………………………………… Data Gathering Procedure ……..……………………………
Statistical Treatment ……..………………………………….
Scoring and Quantification of Data …………………………
IV. PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
1. What is the level of effectiveness of the marketing practices of Saint Michael College of Caraga in terms of product, promotion, place, and pricing?
2. What is the level of customer satisfaction in terms of delivery of product/services and marketing customer’s expectation?
3. Is there any significant difference between the level of effectiveness of marketing practices and customer satisfaction of Saint Michael College of Caraga?
Bibliography: PANEL OF ORAL EXAMINEES Approved by the Committee on oral examination on March 2, 2011, with grade of ______.