THESIS KULANG MADAME

Topics: Marketing, Target market, Target Pages: 3 (606 words) Published: March 28, 2015

Marketing Strategy of laundry shop in selected town in Cavite

I. THE PROBLEM
Introduction
Now a days, not only in Manila has laundry shop for workers who are so busy, they can’t wash there cloths at their own hands. Laundry shop was well known nowadays even in Cavite for those persons who are so busy and there’s no time to wash their cloths even the students are at the dormitory or boarding house. The laundry shop business has a very bright potential. Every year it is getting harder to get a “labandera”. Besides this, more and more households now have both husband and wife going to work and college students who are so busy for their school works. Many working wives now turn over this chore to a laundry shop. College students too often would rather outsource their laundry whenever they could afford it. More time and effort will be saved by the residents and perhaps, it could be spent on other household chores, doing paper works and other.

The selected laundry shop in Cavite significantly acts a helper for the people who does not have enough time to do the laundry. It will be managed by a partnership who is a resident of the community. Through that, the target market is rest assured that the owners of the business adhere to what they need to get full satisfaction. It is a very good idea to put up a laundry shop in the subdivision because it also gives the mothers or the ones responsible for doing the laundry, an extra time to bond with other family members or do other productive things. Instead of doing the laundry that is tiring, people could just deposit their clothes in the shop and wait for it to get done. More time and effort will be saved by the residents and perhaps, it could be spent on other household chores, doing paper works and other.

Statement of the problem

According to our study about marketing strategy of laundry shop in selected town in Cavite, we conduct interviews and web browsing....
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