THE ROLE OF RESORT IN PROMOTING TRADITIONAL MALAY ARCHITECTURE AND HERITAGE AWARENESS AMONG TOURIST IN MALAYSIA
Siti Rohamini YUSOFF PhD Candidate
Universiti Teknologi MARA, MALAYSIA firstname.lastname@example.org
Assoc. Prof. Dr. Mohd Sabrizaa ABD RASHID,
Head of KUTAI (Knowledge of Understanding Tropical Architecture and Interior)
Universiti Teknologi MARA, Malaysia Perak MALAYSIA email@example.com
Ruzana ABD KADIR
MSc Candidate Universiti Teknologi MARA, Malaysia Perak MALAYSIA firstname.lastname@example.org
Resort is a place where people often go for rest or having recreational activities as on holiday from inbound or outbound of the country. Current trend on holiday destination indicates that resort with traditional, heritage and ethnic elements in its design, is the most popular type of resort design throughout the world. Malaysia with its Truly Asia slogan in its tourism campaign is promoting the uniqueness of local cultural and heritage. Malaysia has a various types of resort design or architectural languages that can be categorized into four style i.e. Colonialism, Modern International, Traditionalism/Vernacularism/Regionalism and eclectic. Aim of the paper is to study the decorative element of Traditional Malay Architecture used, to the resort design in promoting the Malay architecture and heritage to gaze the awareness of the tourist on the element heritage as well as the traditional/ vernacular / regional design of resort in Malaysia. Eight case studies from selected local resort in Peninsular Malaysia were chose as comparison. Finally, the authors reached the conclusion that resorts in Malaysia plays significant roles in promoting local architecture and heritage.
Keywords: Resort, Traditional Malay Architecture, Heritage.
Arte-Polis 3 International Conference on Creative Collaboration and the Making of Place
Resort is a place where people often go for rest or having recreational activities as on
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