Thesis
Corporate Mission
Casa Latifolia commits itself to: The Stockholders: * provide a progressive rate of return on investment. * promote transparency of business records. * ensure company’s stability in terms of market share and revenue. The Consumers: * provide high quality handmade products at a reasonable price * commit to continuous research and development activities leading to creation of innovative handmade cattail based products. The Environment: * produce an eco-friendly products as we transform indigenous materials into useful and artful crafts. CORPORATE VISION
Casa Latifolia envisions itself to be the leading manufacturer of innovative cattail based handicraft’s in Asia- Pacific region. CORPORATE PHILOSOPHY
The company knows the environmental and economic implications of utilizing indigenous materials accordingly. Casa Latifolia is dedicated to provide innovative cattail based products of uncompromising quality to customers at reasonable price.
CORPORATE CULTURE
Community Service * a sense of responsibility and contribution to the society will define the company’s existence.
Cooperation
* everyone that comprises the firm must collaborate, cooperate, and empower one another towards a common goal and deliver beyond expectations.
Innovation
* the firm are open to ideas that challenge the convention, seek diversity of views and drive innovation.
Integrity
* the business engage only in fair and honest business practice.
Passion
* it is by putting the heart and mind in the work to get the best and unmatched results for all round satisfaction
II. MARKETING PLAN
A. PRODUCT OVERVIEW Casa Latifolia is a manufacturer of cattail based handicrafts. Seeing that there is always a place to accentuate a man’s abode, the company will offer trendy, innovative, and high quality handmade accent
Casa Latifolia commits itself to: The Stockholders: * provide a progressive rate of return on investment. * promote transparency of business records. * ensure company’s stability in terms of market share and revenue. The Consumers: * provide high quality handmade products at a reasonable price * commit to continuous research and development activities leading to creation of innovative handmade cattail based products. The Environment: * produce an eco-friendly products as we transform indigenous materials into useful and artful crafts. CORPORATE VISION
Casa Latifolia envisions itself to be the leading manufacturer of innovative cattail based handicraft’s in Asia- Pacific region. CORPORATE PHILOSOPHY
The company knows the environmental and economic implications of utilizing indigenous materials accordingly. Casa Latifolia is dedicated to provide innovative cattail based products of uncompromising quality to customers at reasonable price.
CORPORATE CULTURE
Community Service * a sense of responsibility and contribution to the society will define the company’s existence.
Cooperation
* everyone that comprises the firm must collaborate, cooperate, and empower one another towards a common goal and deliver beyond expectations.
Innovation
* the firm are open to ideas that challenge the convention, seek diversity of views and drive innovation.
Integrity
* the business engage only in fair and honest business practice.
Passion
* it is by putting the heart and mind in the work to get the best and unmatched results for all round satisfaction
II. MARKETING PLAN
A. PRODUCT OVERVIEW Casa Latifolia is a manufacturer of cattail based handicrafts. Seeing that there is always a place to accentuate a man’s abode, the company will offer trendy, innovative, and high quality handmade accent