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These friends can help get you an extra life!

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These friends can help get you an extra life!
“Seeing Things Clearly”

May 2001

Seeing Things Clearly
The Profitability of Contact Lenses for
European Eye Care Practitioners

Key Findings


Patients who wear spectacles and contact lenses are up to 80% more profitable than those who wear only spectacles



Contact lens plus spectacles patients are more loyal



At least 60% of contact lens patients also buy their spectacles from their eye care professional

Commissioned by Euromcontact

London Business School

Chapter 1 - 1

“Seeing Things Clearly”

May 2001

Chapter 1
Introduction
EXECUTIVE SUMMARY.................................................................................................. 3
1. INTRODUCTION............................................................................................................ 5
1.1. HISTORY AND BACKGROUND ................................................................................. 5
1.2. CURRENT MARKET TRENDS ................................................................................... 7
1.3. EYE CARE INDUSTRY CHARACTERISTICS .............................................................. 8
1.3.1.
Market Description ........................................................................................ 8
Spectacles................................................................................................................... 8
Contact Lenses ........................................................................................................... 9
Refractive surgery .................................................................................................... 10
1.3.2.
Industry Players ........................................................................................... 11
Manufacturers .......................................................................................................... 11

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