Preview

Themes of Globalisation, Technology, Csr and Demographics

Good Essays
Open Document
Open Document
717 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Themes of Globalisation, Technology, Csr and Demographics
Drawing on at least two of the key module themes of globalisation, technology, CSR and demographics, discuss the ‘consumer of the future’ with reference to one of the businesses showcased by guest speakers during the year. This should be in the style of a management report, but with academic references.

The world's economies have developed ever-closer links since 1950, in trade, investment and production. Known as globalisation, this process is not new, but its pace and scope has accelerated in recent years, to embrace more industries and more countries. There have been losers as well as winners from globalisation, with China the biggest winner, and blue-collar workers the biggest losers. The changes have been driven by liberalisation of trade and finance, changes in how companies work, and improvements to transport and communications.
The Royal Derngate theatre is a producing and presenting theatre. During 2009/10, Royal & Derngate welcomed over 400,000 audience members through its doors to see work on both of its stages and in the Underground space. There is this vast amount of audience members due to national touring by famous comedians, plays and dramas. 20,000 people also took part in over 700 Creative Project sessions that give audiences the chance to get involved in performing, writing and to find out more about what goes on behind the scenes at the theatre.
Not every organization can afford television advertising, but a website provides a visualization element and is always available to anyone with Internet access. If a customer has questions that can be better answered on a website than over the phone, this is a valuable asset to your marketing mix.
There is a good possibility that you found this website through a search engine such as Google. Between 80-95 percent of all website traffic usually comes from search engines. You can target visitors who are actively looking for you, your product, your service, or your information. A website is an

You May Also Find These Documents Helpful

  • Good Essays

    Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.…

    • 445 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Gander Mountain Analysis

    • 814 Words
    • 4 Pages

    According to our textbook, Gander Mountain’s website is a business – to – consumer website. They use the internet to connect their company directly to consumers where they can purchase products and have them shipped. This increases access and convenience, as well as a personalized service to the consumer. They also use marketing promotions on their website for promotional sales both in their store fronts and online. (Boone/Kurtz, 2012) This will generate higher click rates as well as increase revenue for the company. Gander Mountain also utilizes their website to provide the consumer with corporate information.…

    • 814 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Unit 12 P6

    • 916 Words
    • 3 Pages

    Globalisation is the process by which the world is becoming increasingly connected as a result of massively increased trade and cultural exchange. Globalisation has increased the production of goods and services. The biggest companies are multinational organisations with businesses in many countries. Even though globalisation is helping to create more wealth in developing countries it isn’t helping to close the gap between the world's poorest countries and the world’s richest.…

    • 916 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Globalisation is expressed in transcontinental flows and networks of activity, interaction and power between countries, irrespective of geographic distance. It establishes and maintains economic, political and socio-cultural relations. This interaction helps economies through growth in international trade, investment and capital flows. Some factors that have acted as the driving force of globalisation include technological innovation as it had made transport and communication around the world easier, capitalism and trade have also played an important role in encouraging globalisation. Trade between countries in the developed world and the developing world has specifically been the biggest driving force of globalisation. A Newly industrialised country is a country whose level of economic development is somewhere between the development of the developing and developed countries. This is because these countries have moved away from an agricultural based economy into a more industrialised, urban economy. There are several factors that make Newly Industrialised countries the driving force of globalisation.…

    • 1543 Words
    • 7 Pages
    Good Essays
  • Better Essays

    You Decide - Proposal

    • 2774 Words
    • 12 Pages

    Website Benefits. A website is a win, win! Presence on the worldwide web gives people unlimited access to your business from all over the world. A website is less expensive…

    • 2774 Words
    • 12 Pages
    Better Essays
  • Powerful Essays

    Globalisation is the breakdown of trade barriers between nations to allow for the free flow of goods and services, ideas, communication and information. In the 1980s, China had implemented a series of economic reforms which allowed the country to better integrate with other nations in the region. This was endorsed by the government for the Chinese nation to develop itself and become an emerging country to meet advanced international standards. It has since joined world and regional agreements and organisations, is exporting products and becoming more technologically advanced. Globalisation has resulted in increased growth, greater development which has led to income inequality, increased investment and financial flows, greater emphasis on environmental management and improved government policy. To maintain or manage the impacts of globalisation the Chinese government has implemented strategies. China’s participation in global economic events and trade has been both beneficial and damaging for the nation.…

    • 1689 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Every business needs to ensure these potential clients can find them when looking for a product or service. The website plays a large role in whether or not this objective is received, and website design and development is only the first step of this process. There are numerous others companies need to take to ensure they obtain the brand visibility they desire and the leads they need to succeed.…

    • 600 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Mr Daniel Costa

    • 2668 Words
    • 11 Pages

    Globalisation can be seen as one of the most important force impacting on every economy in the world and is a complex and illusive process that brings about vast definitions and interpretations, making it a subject of intense debate and much controversy (Lambie, 2007) . Since the 1980s, Globalisation denotes the increasing connection and integration of the world economy, bringing new opportunities to Less Developed Countries (LDCs). Greater access to developed country markets through increasing trade, reductions in transportation costs and technology transfer have implied a fast downgrading of the concept of 'distance ' (Lee & Vivarelli, 2006), which intended to improve productivity and higher living standards to help the less skilled in developing countries, who are assumed to be a great majority of the population (Balakrishnan, 2004). Yet this definition of Globalisation is misleading and simplistic for any person and especially for Less Developed Countries to accept, as they are the ones experiencing the negative effects of this process.…

    • 2668 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    40 marker Globalization

    • 933 Words
    • 3 Pages

    Globalisation is the process by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange. Globalisation has increased the production of goods and services, and allowed companies to become trans-national (TNC’s). Many TNC’s have headquarters located in more economically developed countries (MEDC’s), with manufacturing plants in NIC’s. NIC’s, or Newly Industrialised countries and normally in the first stages of development, such as China or India. There have been three phases of NIC’s, the first being the Asian Tigers which since the 1960’s have experienced rapid industrialisation and are now developing socially and politically. The second was other South East Asian countries that decided to mirror the Asian tigers, and finally came China and India in phase three. These two countries have been targets for Foreign Direct Investment (FDI) since the 1990’s when they started seeing economic growth.…

    • 933 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Globalisation is the progression towards a growing assimilation between different countries in order to gain a single world market. It strongly encourages overseas trade, the removal or the reduction of trade barriers to increase economic growth and development. Globalisation ultimately presents to everyone a world which is increasingly liberalized and market-orientated. Associated with globalisation there is increased and intensified competition and greater interdependence among countries. In numerous ways China has taken this opportunity and used it to its full advantage which has enhanced economic growth and significantly improved the quality of life.…

    • 2351 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Case study

    • 2375 Words
    • 10 Pages

    The global context of business Drivers of globalisation Competitive forces (e.g. ) Technological force Social force Political forcer Challenges of globalisation risks 2013,Semester 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Page Page SAT para Objective Reading/Q 5 5 6 6 6 6 1.1 1.4 1.4 1.5 1.6 1.7 1.8 1.9…

    • 2375 Words
    • 10 Pages
    Satisfactory Essays
  • Powerful Essays

    According to Schifferes (2012) Globalisation is the process by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange. It has increased the production of goods and services. Big companies are no longer national firms but multinational corporations with subsidiaries in many countries. Globalisation has always been in existence but has speeded up enormously over the last century. It has resulted in increased international trade, recognition of companies and companies operating in more than one country. It can be criticised that globalisation has not helped to create wealth in developing countries to close the gaps between the poor people and the rich people as most jobs in these countries require skilled workers who speak English.…

    • 2467 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Economic globalization has shown signs of increased and more intense interconnections, that affect more people than ever before, in the last two decades. The underlying assumption of economic globalization is that the, “primacy of economic growth...is thought to be benefiting the whole planet” (Passas 4). Country after country, through choice or force, has promoted free-trade and consumerism, and has de-regulated governmental control of business. Countries have adopted similar economic models, even in the…

    • 2573 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Globalisation: The globalisation of the world economy has created unprecedented opportunities not only for organisations and companies but also for individuals. Career and job opportunity are not only limited to the local marketplace but also globally. Similarly, we are increasingly finding work being outsourced.…

    • 830 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Now, business use dedicated websites to provide product information and payment facilities to entice customers from around the world to buy their products.…

    • 576 Words
    • 3 Pages
    Satisfactory Essays