Theme Restaurant Businessplan
80’s Jazz Restaurant
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Business Plan
Prepared by: Zhao Meiyuan,
Date: 22/03/2010
Address: 66 High St, Northcote, VIC 3070
Phone: (03)99887766
Fax: (03)99886677
The contents of this document are the property of 80’s Jazz Pty Ltd and cannot be copied, released or used for any purpose unless authorized by 80’s Jazz Pty Ltd. All intellectual and property rights remain with the property holder.
Contents
Executive Summary 4
Vision Statement 4 Business Concept 4 Market Plan Summary 5 Operational Plan Summary 5 Financial Plan Summary 6
The BUSINESS Plan in detail 7
Business PROFILE AND SWOT Analysis 8
Business Description 8 SWOT 8 MARKET RESEARCH & ANALYSIS 9 Industry Analysis 9 Summary of current state of the Industry and Market. 10 COMPETITOR ANALYSIS 12 CUSTOMER ANALYSIS 13 SUPPLIERS 15 Organisations and Networks 18 researching future business opportunities 18
Marketing Plan 19
Marketing Objectives for Year 19 Market Niche 19 Product / Service Strategy 19 Pricing Policy 19 Location 20 Promotional and Advertising Strategies 20 Outline of Promotional Costs for Year 20 Promotional Plan 20 Business Image 21 Customer Service Policy and Implementation 23
Organisational Information 24
Ownership and Qualifications 24 Personal SWOT Analysis 27 Business Name 28 Location 28 Licences, Permits and Regulations 28 Legal Structure 28 Business Hours 28 Insurances Requirements 29 Human Resources 30 Work Cover and Superannuation 32 Business Advisers 33
Operational Plan 34
People 34 Production 41 Record Keeping System 42
Financial Plan 43
Summary 43 Main Financial Assumptions 43
ASSET MANAGEMENT 44
Appendices 45
Supporting Information 45 Copies of Certificates /
[pic]
-Let' go back
Business Plan
Prepared by: Zhao Meiyuan,
Date: 22/03/2010
Address: 66 High St, Northcote, VIC 3070
Phone: (03)99887766
Fax: (03)99886677
The contents of this document are the property of 80’s Jazz Pty Ltd and cannot be copied, released or used for any purpose unless authorized by 80’s Jazz Pty Ltd. All intellectual and property rights remain with the property holder.
Contents
Executive Summary 4
Vision Statement 4 Business Concept 4 Market Plan Summary 5 Operational Plan Summary 5 Financial Plan Summary 6
The BUSINESS Plan in detail 7
Business PROFILE AND SWOT Analysis 8
Business Description 8 SWOT 8 MARKET RESEARCH & ANALYSIS 9 Industry Analysis 9 Summary of current state of the Industry and Market. 10 COMPETITOR ANALYSIS 12 CUSTOMER ANALYSIS 13 SUPPLIERS 15 Organisations and Networks 18 researching future business opportunities 18
Marketing Plan 19
Marketing Objectives for Year 19 Market Niche 19 Product / Service Strategy 19 Pricing Policy 19 Location 20 Promotional and Advertising Strategies 20 Outline of Promotional Costs for Year 20 Promotional Plan 20 Business Image 21 Customer Service Policy and Implementation 23
Organisational Information 24
Ownership and Qualifications 24 Personal SWOT Analysis 27 Business Name 28 Location 28 Licences, Permits and Regulations 28 Legal Structure 28 Business Hours 28 Insurances Requirements 29 Human Resources 30 Work Cover and Superannuation 32 Business Advisers 33
Operational Plan 34
People 34 Production 41 Record Keeping System 42
Financial Plan 43
Summary 43 Main Financial Assumptions 43
ASSET MANAGEMENT 44
Appendices 45
Supporting Information 45 Copies of Certificates /