Arslan Khalid Rai
Lahore School of Economics
Table of Contents
Chapter 1 Introduction
Thanks to increased connectivity, low cost and various benefits of using mobile phones it has become the most sought after technology in human history.
In developing nations consumers are hungry for new technologies that give them an edge over their competitors such as video, sms services and location services. By bypassing traditional devices and going straight to using smart phones they have successfully been integrated to the new information grid keeping them more informed, educated and more in tuned to global forces in action.
The mobile phone has essentially transformed not only how people interact with each other but how the world interacts with each other.
By bypassing these traditional steps of improving infra structure and going straight to developing these technologies. Developing countries are on the path to catching up on Western developed economies. My thesis deals with this widely believed idea of telecommunications bridging the gap between poor and rich countries. Buying power being the key component in this emerging telecommunications industry. My thesis deals with the buying power of consumers and their effect on the industry as a whole in developing countries. So the thesis focuses on those
In emerging markets, the percentage of online mobile users who are considered "highly engaged" is far greater than in the developing world. Digital engagement is a measure of how involved people through their buying power are connected with mobile and Internet, based on usage, behavior and attitudes toward digital media.
To check the ongoing trends of developing countries?
To check the adoption of mobile phone in developing countries?
To check the influential factors in buying technology?
Chapter 2 Literature review