Theatrical Market Statistics 2010

theatrical market statistics

2010

• Box office • Attendance

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• Spotlight: Attendance Demographics

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• Entertainment Comparisons

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• Films

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• Screens

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Worldwide Box Office
Worldwide box office for all films released in each country around the world1 reached $31.8 billion in 2010, up 8% over 2009’s total, boosted by box office increases in markets outside the U.S./Canada. International box office ($21.2 billion) made up 67% of the worldwide total, a slightly higher proportion than in previous years. International box office in U.S. dollars is up significantly over five years ago.

Worldwide Box Office (US$ Billions)
International $35 $31.8 $30 $25.5 $25 21.2 (67%) $26.3 $29.4 $27.7 U.S./Canada

$20 16.3 $15 (64%) 16.6 (63%) 18.1 (65%)

18.8 (64%)

$10 10.6 10.6

$5

9.2

9.6

9.6

$0 2006 2007 2008 2009 2010

2006

2007

2008

2009

2010

% Change 10 vs. 09

% Change 10 vs. 06

U.S./Canada2
International3 Total

$9.2
$16.3 $25.5

$9.6
$16.6 $26.3

$9.6
$18.1 $27.8

$10.6
$18.8 $29.4

$10.6
$21.2 $31.8

-13% 8%

15%
30% 25%

1 2

Values in the report include all films released, regardless of distributor or origin, except where specified as a subset. Source: Rentrak Corporation – Box Office Essentials. Includes box office generated during the calendar year from January 1December 31, 2010. 3 MPAA calculates international box office country-by-country based on a variety of data sources, including Rentrak Corporation, local sources, Screen Digest, and others. 2009 international box office was revised due to a change by a source.

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Int’l Box Office By Region
Box office for all films released in countries outside the U.S. and Canada increased 13% in 2010. As a result of significant growth in Asia Pacific (21%), in 2010 for the first time Europe, Middle East & Africa (EMEA) represented less than half (49%) of total international