The World Is Flat

Topics: Globalization, The World Is Flat / Pages: 7 (1572 words) / Published: Apr 2nd, 2011
Critically evaluate the ‘World is Flat’ thesis put forward by Thomas Friedman.

Thomas Friedman in his recent book ‘The world is flat’ discusses a short history of globalisation in the twenty-first century. His discovering journey took him around the world to investigate the new concept in transnational business. He views himself as Columbus-like, but in a new modern word, in which he is searching for the sources of today’s wealth. Only to come to a rhetorical conclusion that the world is “flat” not round!

His book, ‘The world is flat’ has been a subject to much criticism. His work was highly criticizes by Aronica and Ramdoo, (2006) in their book ‘The World is Flat? A Critical Analysis of Thomas Friedman’s New York Times Bestseller’. They point to the fact that Friedman does not use a single table or data footnote in his book. Friedman makes arguments by assertion, based on not documented facts, but makes his assumption based on stories from his journey around the world, visiting few places, and selected CEOs he visits on his journey.(Aronica & Ramdoo, 2006)

Friedman in a research for his book visits India, where Nandan, the CEO of Infosys explains to him that; “the playing field is being leveled” causing Friedman to conclude that the world is flat. (Friedman, 2006 p.7) Friedman refers to a “flat world” in a metaphorical sense. He reiterates over and over again that “The world is flat”. In which he means that reducing barriers in trade and political and technical advances have made it possible to do business, instantly with any other businesses around the world, without the need to emigrate. It has allowed for parts of the world, which had previously been disconnected, like India and China, to compete in the world market. And that we are now connecting all the knowledge and expertise, using computers, email, fibre-optic networks and so on.

Friedman argues that there are ten major forces that flattened the world, and describes each of the

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