The Why of Where of Sunny D

Topics: Canola, Brassica, Biodiesel Pages: 2 (372 words) Published: March 28, 2013
The Why of Where of Sunny D
Canola Oil

A. Where and how is the breakfast item produced?
Canola was naturally bred from rapeseed (or field mustard) at the University of Manitoba, Canada. Canada and America produce canola. * Canola is best grown as a winter crop in soil with pH level between 5.5-8.3. It will grow well in most sites as long as the soil is well drained. * Canola is normally grown in acres and can be double cropped with winter wheat. (may have to be planted 1 month earlier) * It can be planted with any typical equip. that’s used to plant wheat. * The main pre-plant herbicide option for canola is Treflan, used to get rid of weeds. Canola is sensitive to several long residual herbicides such as Ally. B. Why is the breakfast item produced in this region/country? * Canola was originally in Asia, but when the war (WWII) blocked sources or rapeseed oil Canada began to expand its production. It was bred at the University of Manitoba, Canada by Keith Downey and Baldur R. Stefansson in the early 1970s. The name “canola” was derived from “Canadian oil, low acid” in 1978. * The regions’ mild climate and vast open space contributes to growing canola. * It was once considered a specialty crop in Canada, but now it has become a major American cash crop. Canada and the U.S. produce between 7-10 million tons of canola seed per year. * The major consumers are Japan, Mexico, China, and Pakistan. The U.S. is the net consumer of canola by having used 3 billion pounds in 2010. (2.5 was from Canada) C. How and where is the breakfast item processed and transported to market? * Canola oil is made at a processing plant by slightly heating and crushing the seed. Almost all commercial grade canola oil is the refined using hexane.

D. How is the advertised/marketed?
* On the labeling of Sunny D they use bright colors. They also appeal to kids by having contests they can enter and prizes...
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