Preview

The Walt Disney Company: a Financial and Organizational Analysis

Powerful Essays
Open Document
Open Document
3151 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Walt Disney Company: a Financial and Organizational Analysis
The Walt Disney Company: A Financial and Organizational Analysis
Authors: Cliff Anderson, John Morris, Jacob Lawrentz, And Donna Munsey
Financial Environments of Organizations, MOL 503, MMOL 1-11
Professor: Kari Day
Warner Pacific College
September 10th, 2009

The Walt Disney Company: A Financial and Organizational Analysis
The Organizational History of Disney
Before WWII In 1939, the Valley Progress newspaper (History, p. 3) announced that San Fernando Valley in southern California would become the home of a million dollar, 51-acre lot called Walt Disney Studios. The then-current residence of Disney was established in 1925 in Los Angeles, and consisted of a single large room of 25 artists. Walt Disney (and his brother-manager Roy) had expanded Disney studios to 150 employees and 20,000 square feet of space by 1929; then, when “Snow White” came out in theatres in 1936, the studio employment had doubled to 300 employees. Operations continued to increase in the years 1937 and 1938, increasing from 300 to 600 to 900 respectively, and finally to 1,000 employees at the time of the above newspaper’s announcement. During this burgeoning period for Disney studios, artists were not the only operational development for what would become Buena Vista Studios. Walt built a coffee shop, restaurant, gas station, sports playfields, and an 800-seat theatre…all for the employees. Four sound stages were produced (among other things, one was exclusive for monitoring dialogue, another for orchestration; two stalwarts when creating Disney cartoons) and, in 1940, just a year after the San Fernando studio cut its ribbon, “Fantasia” would be born and Walter Elias Disney would create a new standard in the industry of animation. It wasn’t that many years prior that Mickey Mouse learned to talk (around 1932, when “talkies” were coming of age in film); a few years before that, Walt and his brother Roy had $290.00 between them. Apparently, Walt had his health but



References: Disney Corporate, 2009 News Releases (2009). Retrieved August 27, 2009 from http://corporate.disney.go.com/news/corporate/2009/2009_0814_q4_fy09_announcement.html. Helmore, Edward (1995, July 15). A Mickey Mouse kind of operation. The Independent. Retrieved August 27, 2009, from http://www.independent.co.uk/travel/a-mickey-mouse-kind-of-operation-1591540.html. History: The Building of the Disney Studio. (1939, October). Valley Progress newspaper, pp. 3-5, 24. Retrieved August 27, 2009, from http://www.animationarchive.org/2007/04/history-building-of-disney-studio.html. Management Team, Robert A. Iger (2009). Retrieved August 27, 2009 from http://corporate.disney.go.com/corporate/bios/robert_iger.html. McCarthy, Michael (2004, February 12). Comcast Exec has Disney History. USA Today: Money. Retrieved August 27, 2009, from http://www.usatoday.com/money/media/2004-02-12-burke_x.htm.

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Competitors: Comcast(Universal theme parks and Dreamworks animation studios), NBC, CBS, Paramount, Seaworld, Lego Land, Merlin Entertainment…

    • 478 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Walt Disney began as a cartoon studio in the 1920s more than eight decades later is become a global corporation, and premier provider of quality family entertainment across America and around the world.…

    • 1207 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    With all the success that Disney was having in both film and television, the thought of expanding and reaching new heights was created. The one area that fascinated Walt Disney was amusement parks; however, he wanted to create an amusement park that both the parents and…

    • 4227 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    Today The Walt Disney Company is a world rebound Multibillionaire corporation but it has come a long way from its roots. Founded by Walt Disney and Roy O. Disney, the “Walt Disney Studios” as we know it today was founded on October 16, 1923 and was originally dubbed the Disney Brothers Cartoon Studio. The brothers were successful with a slew of popular cartoon such as Alice's Wonderland (1923), Oswald the Lucky Rabbit (1928), and Steamboat Willie staring the most famous Mickey Mouse, previously named 'Mortimer Mouse', who would later star in several Disney Studios produced films and become the icon of the Walt Disney Brand. “Walt Disney has been, arguably, the most influential American of the twentieth…

    • 1813 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Walt Disney Biography

    • 787 Words
    • 4 Pages

    Later on they were blessed with two daughters, Diane and Sharon . Three years after Walt and Lilly wedding, Walt created the famous cartoon character, Mickey Mouse. Walt’s talents were first seen in a silent cartoon named Plane Crazy. Before the cartoon could be released, sound was introduced to the motion picture industry. Mickey Mouse made his screen debut in Steamboat Willie, the world's first synchronized sound cartoon, which premiered at the Colony Theater in New York on November 18, 1928 (Walt Disney, Biography). On December 21, 1937, Snow White and the Seven Dwarfs, the first full-length animated musical feature, premiered at the Carthay Theater in Los Angeles. The film produced at the highly cost of $1,499,000 during the extents of the Depression, the film is considered one of the greatest imperishable monuments of the motion picture industry. After five years, Walt Disney Studios completed another full-length animated classics such as Pinocchio, Fantasia, Dumbo, and Bambi(Walt Disney, Biography). In 1940, construction was finally completed on the Burbank Studio, and Disney's staff swelled to more than 1,000 artists, animators, story men, and technicians. Although, because of World War II 94 percent of the Disney facilities were engaged in special government work, including the production of training and propaganda films for the armed services, as well as health films which are still shown through-out the world by the U.S. State Department. The remainder of his efforts were devoted to the production of comedy short subjects, deemed highly essential to civilian and military…

    • 787 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Walt Disney Controversy

    • 613 Words
    • 3 Pages

    The Walt Disney Company has the mission to be one of the world’s leading producers and…

    • 613 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Shortly after proving Mickey’s dominance of international culture Brockway talks about how complicated the short, round mouse really is. He claims Disney himself tried to explain the mouse’s popularity simply on his plainness, saying that everyone…

    • 962 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Fortune 500 Company - Disney

    • 2412 Words
    • 10 Pages

    From the very beginning, Disney's founder Walter Elias Disney fostered the spirit of creativity, innovation and excellence that continues to underlie all of the company's success.…

    • 2412 Words
    • 10 Pages
    Good Essays
  • Good Essays

    In the times of 1901-1966, Walt Disney helped the whole country. There were many difficult obstacles happening at the time such as the Great Depression, World War II, and the Cold War (“Walt Disney 1901-1966”). During this time, Disney became one of the “most popular and influential figures” in the…

    • 624 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Walt Disney Research Paper

    • 2872 Words
    • 12 Pages

    The studio made educational films for the United States government as well as made animated comedies. After the war the company branched out by concentrating their efforts towards films using people versus cartoon characters. In the 1950s Disney tapped into the television audience with a weekly show that featured past and present Disney film characters. In 1955 Disney was inspired by his children to expand his business ventures by opening up the theme park - Disneyland in Anaheim, California. This business venture was and still is one of Disney 's biggest…

    • 2872 Words
    • 12 Pages
    Better Essays
  • Good Essays

    Completing the Burbank Studio in 1940, Disney was ready to begin creating more movies, but was requested to make propaganda films for World War II. By now, Disney had produced over 100 cartoons and…

    • 2043 Words
    • 9 Pages
    Good Essays
  • Good Essays

    Walt Disney Influences

    • 451 Words
    • 2 Pages

    There are innumerable things on this planet, and it is impossible for everyone to know of everything. Further, Earth is an immense place, however all seem to have knowledge of Walt Disney. Children from across the nation long for the day that they go to the acclaimed theme park of Disneyland or even Disneyworld. Moreover, hearts have been captured worldwide from the timeless Disney films. While there are many animators in the world, the cartoons of Walt have significantly influenced art ubiquitously.…

    • 451 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Dynamic culture in the mid-1950s saw the triumph of popular culture that commerce and imagination conjoined to engender the decade’s most unique new geography on the West Coast: Disney Land (1955) by Walt Disney. This ‘most iconic manufactured space in 1950s’ built in Anaheim, California attracted children and adults for its hygiene. This fantasy world in reality was the epitome of mass culture. Disneyland was a pioneering effort to break the distinction between fact/fiction and between high/low culture. Disney even collaborated with Salvador Dali in 1946. Disneyland embodied everything good about America, demonstrated Disney’s resourcefulness and vision. Reward for ABC’s investment in the park reached its fruition when children’s imagination…

    • 401 Words
    • 2 Pages
    Good Essays
  • Good Essays

    His first was the creation of Oswald the lucky rabbit who was stolen from him by distributor Charles Mintz. He later searched for a replacement for Oswald the lucky rabbit which happened to be a mouse names Mickey Mouse. He got the idea from a pet mouse he owned back when he was child in a farm in Missouri. But later in 1928 the biggest success came from the creation and release of “Steamboat Willie” which was the first film to include a synchronized soundtrack. Disney planned a bigger project which would be a movie lengthed cartoon in full color and music. Which cost a lot of money and was risky to make this became known as “Snow white and the seven dwarfs” which was released in 1937. It took three years to make it and it was Hollywood’s first animated film. He received a special Academy award for his talented work. After that more accomplishments where created like “Pinocchio, Fantasia, Dumbo, and Bambi which each became a classic. Disney also made nature documents and live action films like “treasure island” and “20,000 leagues under the sea”. He was the first Hollywood studio to embrace the new medium of television with “The Mickey Mouse club” and “Walt Disney presents”. Disney wanted to create an amusement park but didn’t have enough money to create it. So in the early 1950’s he mortgaged his life insurance, stock holdings, house and furniture to purchase an orange grove near Anaheim, California and finance the construction of a 185 acre amusement park. That was named Disneyland and opened in July 17, 1955 it became of the world’s most popular tourist attraction. He later bought another 27,000 acres near Orlando and became another magic kingdom, Walt Disney world. He had many problems with debt and…

    • 1098 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The walt Disney company started in 1923 in Los Angeles, the studio was occupied by Holly-Vermont and later on they moved the studio to Barbank and purchased 51 acres (“Walt Disney studios”). They moved the studio specifically for the purpose of making animated films, and later after the movie Mickey Mouse was “born” in 1928 (“Walt Disney studios”). So that they were able to keep working during bad weather some of the studios were linked together by an underground tunnel…

    • 838 Words
    • 4 Pages
    Good Essays