The Walt Disney Company
Content
Abstract (summary)
Business Ethics is about appropriate or right and wrong behavior to be carried in business. In this paper, the general principle of ethic will be applied on the analysis of the ethical issue of the Walt Disney Company. The recommendations we believed that can help to address the ethical problems are also included in this paper.
Background of The Walt Disney Company
The Walt Disney Company is a international entertainment and media enterprise. It has established for more than nine decades and developed from a cartoon studio in the 1920s to the global corporation today. The Walt Disney Company is consisted of five business segments which are media networks, parks and resorts, the Walt Disney Studios, Disney Consumer Products and Disney Interactive Media. It provides entertainment with high quality for every member of the family around the world , including Canada, The United States, Mexico, Brazil, Chile, Germany, France, Greece, China, India, Australia and so on.
To develop a ethical environment for all of its employees and Cast Members, the Standards of Business Conduct and ethics training have been provided for their employees. Also, the harassment prevention and discrimination policies are set out for prohibiting employees from harassing.
CSR and The Walt Disney Company
Corporate Social Responsibility is the obligations and tacit contract of the company to the community. Under the CSR, the companies should produce an overall positive impact on society by managing the business processes.
The Walt Disney Company is well-known corporations practicing Corporate Social Responsibility (CSR) and was named as the leader in Corporate Social Responsibility according to the Boston College Center for Corporate Citizenship and Reputation Institute in 2009.
Walt Disney has sponsored the Special Olympics for many years. It can help to boost its image as a family-friendly company.
According to the Journal titled "
Abstract (summary)
Business Ethics is about appropriate or right and wrong behavior to be carried in business. In this paper, the general principle of ethic will be applied on the analysis of the ethical issue of the Walt Disney Company. The recommendations we believed that can help to address the ethical problems are also included in this paper.
Background of The Walt Disney Company
The Walt Disney Company is a international entertainment and media enterprise. It has established for more than nine decades and developed from a cartoon studio in the 1920s to the global corporation today. The Walt Disney Company is consisted of five business segments which are media networks, parks and resorts, the Walt Disney Studios, Disney Consumer Products and Disney Interactive Media. It provides entertainment with high quality for every member of the family around the world , including Canada, The United States, Mexico, Brazil, Chile, Germany, France, Greece, China, India, Australia and so on.
To develop a ethical environment for all of its employees and Cast Members, the Standards of Business Conduct and ethics training have been provided for their employees. Also, the harassment prevention and discrimination policies are set out for prohibiting employees from harassing.
CSR and The Walt Disney Company
Corporate Social Responsibility is the obligations and tacit contract of the company to the community. Under the CSR, the companies should produce an overall positive impact on society by managing the business processes.
The Walt Disney Company is well-known corporations practicing Corporate Social Responsibility (CSR) and was named as the leader in Corporate Social Responsibility according to the Boston College Center for Corporate Citizenship and Reputation Institute in 2009.
Walt Disney has sponsored the Special Olympics for many years. It can help to boost its image as a family-friendly company.
According to the Journal titled "