The Walking Dead Research Paper

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Today around forty percent of the “Baby Boomers” represent the car buying community. Now Hyundai is providing customers with demographics on the television including the popular TV series, “The Walking Dead.” Many fans of this series see that the Hyundai Tuscon (kiwi green) is in this television show. This then increases the customer’s incentive to want to go out and purchase the vehicle, because it is in their favorite TV series. This theory of utilizing the Hyundai Tuscon in “The Walking Dead” represents a B2C (business to consumer) act. Another idea that Hyundai and “The Walking Dead” came up with, was creating a documentary to “fully surround this fan and this passion with our brand and the franchise.”

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