Introduction to business.
Ketevan Vardishvili A. Background * Home furnishing chain. Selling inexpensive furniture. * 1st store was opened in 1960s in North Caroline.
B. Industry description
Company sells inexpensive furniture for aged people. C. Company description * Publicly traded Furniture Company, which has low cost furniture. D. Key people * Drew Mobley- 29 years-old Tibal Fisher’s assistant. * Tibal Fisher- CEO * The store manager- 30-something fellow. * Erica Grosser- reporter of Wall Street Journal.
Company manufactures low cost product and they price their product competitively in the industry, targeting for aging people. F. SWOT * Strengths (Company has a low cost on its product) * Weakness (Old fashioned products for old people) * Opportunities (To sell a huge amount of products to boomers, especially college students.) * Threats (In ability to innovate for younger generation) G. Financial situation
The case does not really give us a lot of financial information. H. Pricing, * Low cost.
* They distribute product in other malls. Promotional Strategies * Are not defined in the case. Identifying things that is interesting but the case doesn’t tell. * Financial Situation of a TF’s NextStage company
Case doesn’t tell us about financial situation that is really important to everyone to know. Without financial situation we are not able to understand weather a company is successful or not. We don’t know how company works and what revenues and expenses it has. * Pricing and Quality
It is interesting to know what prices do products have. We only know that company’s product is inexpensive. * It would be better to have more information about distribution and promotional strategies, because everyone is interested what plans and goals a company has.
Problems that are