The Use of Concept Dialects in the Entertainment Industry
Module DSM 201 Consumer Behavior
Critically Evaluate the Effectiveness on The Use of The concept Dialects in the Entertainment Industry
I declared 1,130 words are used in this paper.
CONTENTS
1. The Culture. The Dialects. The Entertainment Industry 3
2. Segmentation. Market Segment 4
3. Market Specialization. Target Marketing 5
4. Brand. Brand Identity 6
5. Conclusion 7
1 The Culture. The Dialects. The Entertainment Industry
Culture can be defined as all the ways of life including arts, beliefs and institutions of a population those are passed down from generation to generation. Culture has been called "the way of life for an entire society." As such, it includes codes of manners, dress, language, religion, rituals, games, norms of behavior such as law and morality, and systems of belief as well as the art.
Modern-day linguists know that the status of language is not solely determined by linguistic criteria, but it is also the result of a historical and political development. An example is the case of Chinese, whose variations such as Mandarin and Cantonese are often considered dialects and not languages, despite their mutual unintelligibility, because they share a common literary standard and common body of literature.
Dialects are generally not used in today’s entertainment industry because of many reasons. Political suppression, perception of dialects reflect a style that is modest and less glamorous, economical evolution and younger generation losing the ability to understand dialects are just few of the many reasons.
However, we have also witnessed the effective use of Dialects; use of Cantonese in Hong Kong Entertainment Industry, use of Tai Yu in the Taiwan Entertainment Industry and Hokkien in Singapore Entertainment Industry has influenced us in many ways.
In this paper, my aim is to establish the effectiveness on the use of the concept “Dialects” in the entertainment industry,
Critically Evaluate the Effectiveness on The Use of The concept Dialects in the Entertainment Industry
I declared 1,130 words are used in this paper.
CONTENTS
1. The Culture. The Dialects. The Entertainment Industry 3
2. Segmentation. Market Segment 4
3. Market Specialization. Target Marketing 5
4. Brand. Brand Identity 6
5. Conclusion 7
1 The Culture. The Dialects. The Entertainment Industry
Culture can be defined as all the ways of life including arts, beliefs and institutions of a population those are passed down from generation to generation. Culture has been called "the way of life for an entire society." As such, it includes codes of manners, dress, language, religion, rituals, games, norms of behavior such as law and morality, and systems of belief as well as the art.
Modern-day linguists know that the status of language is not solely determined by linguistic criteria, but it is also the result of a historical and political development. An example is the case of Chinese, whose variations such as Mandarin and Cantonese are often considered dialects and not languages, despite their mutual unintelligibility, because they share a common literary standard and common body of literature.
Dialects are generally not used in today’s entertainment industry because of many reasons. Political suppression, perception of dialects reflect a style that is modest and less glamorous, economical evolution and younger generation losing the ability to understand dialects are just few of the many reasons.
However, we have also witnessed the effective use of Dialects; use of Cantonese in Hong Kong Entertainment Industry, use of Tai Yu in the Taiwan Entertainment Industry and Hokkien in Singapore Entertainment Industry has influenced us in many ways.
In this paper, my aim is to establish the effectiveness on the use of the concept “Dialects” in the entertainment industry,
References: 1. http://en.wikipedia.org/wiki/ 2. http://www.zhaowei.com/881/synopsis.html