The Uo Swift Ltd.
CASE STUDY – THE UO SWIFT Ltd.
UO Swift Ltd. was promoted for nineteen years back as a company manufacturing automobile parts with an investment of Rupees 5 crores by Ismail Oberai. He took over as its chief executive and is occupying the same position till date. Ismail is an automobile engineer himself possessed rich experience of working abroad and in Hindustan Motors Ltd. in India. He is dynamic and risk-taking. He always emphasized on maintaining high quality standards. Initially, the products were supplied to automobile service centers all across the country. The market was small and the company suffered some losses. Eight years after its inception the company entered into an agreement with Maruthan Udyog Ltd. to manufacture and supply specific components for their small car. This agreement was a turning point for the company. Later the company was able to enter agreements with other companies entering India. The company is able to manage a growth rate of over 25% in last five years. Its turnover in the last financial year exceeded 800 crores. The overall market is also witnessing a very high growth rate. Ismail also possessed strong behavioral skills and allowed some autonomy and discretion to the senior managers of the company. A year back in an internal meeting Ismail felt that the company can grow still faster if it enters other markets outside India. Various options were analyzed and efforts were made to discuss and negotiate with major manufacturers of the world. Getting some response from two manufacturers in European Union the company opened an office in Berlin. Ismail closely monitored the day-to-day working of this office. Having strategic implications all major decisions were taken by himself. He will also visit Berlin every month to have first hand information about its functioning.
However, as the company is growing, it is becoming increasing difficult for him to manage this office. He also wants to expand further. He called a meeting with
UO Swift Ltd. was promoted for nineteen years back as a company manufacturing automobile parts with an investment of Rupees 5 crores by Ismail Oberai. He took over as its chief executive and is occupying the same position till date. Ismail is an automobile engineer himself possessed rich experience of working abroad and in Hindustan Motors Ltd. in India. He is dynamic and risk-taking. He always emphasized on maintaining high quality standards. Initially, the products were supplied to automobile service centers all across the country. The market was small and the company suffered some losses. Eight years after its inception the company entered into an agreement with Maruthan Udyog Ltd. to manufacture and supply specific components for their small car. This agreement was a turning point for the company. Later the company was able to enter agreements with other companies entering India. The company is able to manage a growth rate of over 25% in last five years. Its turnover in the last financial year exceeded 800 crores. The overall market is also witnessing a very high growth rate. Ismail also possessed strong behavioral skills and allowed some autonomy and discretion to the senior managers of the company. A year back in an internal meeting Ismail felt that the company can grow still faster if it enters other markets outside India. Various options were analyzed and efforts were made to discuss and negotiate with major manufacturers of the world. Getting some response from two manufacturers in European Union the company opened an office in Berlin. Ismail closely monitored the day-to-day working of this office. Having strategic implications all major decisions were taken by himself. He will also visit Berlin every month to have first hand information about its functioning.
However, as the company is growing, it is becoming increasing difficult for him to manage this office. He also wants to expand further. He called a meeting with