The Unstoppable Journey. Transformation of Apollo Tyres

Topics: Michelin, Bridgestone, Tire Pages: 4 (904 words) Published: December 12, 2009
2005 Passion in Motion initiative launched
Apollo Tyres has created a niche for itself in the Indian tyre market. After three decades of consistent growth, today it is the market leader.

The history of the company dates back to the early 70s. In 1972, license was obtained by Mr Mathew T Marattukalam, Jacob Thomas and his associates. The company was taken over by Dr. Raunaq Singh and his associates in 1974. The implementation of the tyre project took place in 1976 in Perambra (Kerala). In 1977 commercial production began with an installed capacity of 420,000 each of tyres and tubes.

The Research and Development of Apollo Tyres took place at Perambra in Cochin and later it had grown to a substantial height and stature at its present location at Limda, Baroda. All the activities in the R&D center are extensively supported by a series of highly sophisticated equipment that help the research scientists develop products as per customers' specific requirements. The centers have the facilities and expertise for the following: Development of compounds for improved performance

Raw material development
Analytical research
Reverse engineering
Advanced design using CAD
FEA modelling of tyres
Simulation testing of the designed product
Product validity & reliability studies
{text:list-item} {text:list-item} Global operations: Apollo Tyres Ltd continues to be a high performance company and has global aspirations which are reflected in their objective and vision. Objective:

Work together to conquer the highways and bye lanes of world. Target and Mission:
To be among the Top 10 of the world’s largest tyre manufacturers. Competitors:
International competitors like
Success Mantra: Pillars
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