UNIQUE COMPETITIVE ADVANTAGE OF HP
The Hewlett-Packard Company or HP is an American multinational information technology corporation headquartered in Palo Alto, California, United States. It provides products, technologies, software, solutions and services to consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors .
In the recent years company has been thriving even in the face of cut throat competition from Dell and poor economic condition . All thanks to its innovation , sustainability and supply chain management which has helped it gain competitive advantage over its rivals . Competitive advantage and the differences they created are in the firm performance and often strongly related to the resources firm hold and how they are managed .
The sustainability as a competitive advantage has been the function of three major factors . (1)Rate of core competence obsolesce (2) Availability of alternates in the market (3) Imitability of core competence .
For decades HP has worked to manage its environmental impact by adopting environmentally responsible practices in product development, operations and supply chain. At HP sustainability is not an end state but a state of doing”. This is reflected in HP’s vision which stresses a deep respect for the environment by reducing impacts today and using its influence to build a sustainable global economy for tomorrow. At HP sustainability is integral to the way that business is conducted.
The ICT sector (information and communication technology) accounts for 2% of the world’s carbon footprint. Company suggested that the information technology sector can not only reduce its own footprint, but can also offer solutions to the world’s carbon problem. As the largest technology company in the world, HP is firmly focused on playing a key role in finding and implementing these solutions.
HP uses technology that automatically...
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