The Truth About Relativity
THE ECONOMIST.COM
THE ECONOMIST.COM
“The Truth About Relativity,” by Dan Ariely, The following is an ad that appeared online.
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Welcome to The Economist Subscription Center .
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Welcome to The Economist Subscription Center .
Pick the type of subscription you want to buy or renew.
☐ Economist.com subscription. $59.00
One-year subscription to Economist.com. includes online access to all articles from The Economist since 1997.
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☐ Print & web subscription. $125.00
One-year subscription to the print edition of The Economist and online access to all articles from The Economist asince 1997.
☐ Economist.com subscription. $59.00
One-year subscription to Economist.com. includes online access to all articles from The Economist since 1997.
☐ Print subscription. $125.00
One-year subscription to the print edition of The Economist.
☐ Print & web subscription. $125.00
One-year subscription to the print edition of The Economist and online access to all articles from The Economist asince 1997.
Who would want to buy the print option alone, when you can get the Internet and the print subscription for the same price? I suspect the clever people at the office of the Economists were manipulating me. I am pretty certain they wanted me to skip the Internet-only option (because the ad was online, and this would probably be my first choice). Instead, they made sure I skipped the Internet-only option and jumped to the more expensive option: Internet and print.
They know something about human behavior. People rarely choose things in absolute terms. We don’t have an internal value meter that tells us how much things are worth. Rather, we focus on the relative advantage of one thing over another.
The truth is, I don’t know what a subscription is worth! I
THE ECONOMIST.COM
“The Truth About Relativity,” by Dan Ariely, The following is an ad that appeared online.
SUBSCRIPTIONS
SUBSCRIPTIONS
Welcome to The Economist Subscription Center .
Pick the type of subscription you want to buy or renew.
Welcome to The Economist Subscription Center .
Pick the type of subscription you want to buy or renew.
☐ Economist.com subscription. $59.00
One-year subscription to Economist.com. includes online access to all articles from The Economist since 1997.
☐ Print subscription. $125.00
One-year subscription to the print edition of The Economist.
☐ Print & web subscription. $125.00
One-year subscription to the print edition of The Economist and online access to all articles from The Economist asince 1997.
☐ Economist.com subscription. $59.00
One-year subscription to Economist.com. includes online access to all articles from The Economist since 1997.
☐ Print subscription. $125.00
One-year subscription to the print edition of The Economist.
☐ Print & web subscription. $125.00
One-year subscription to the print edition of The Economist and online access to all articles from The Economist asince 1997.
Who would want to buy the print option alone, when you can get the Internet and the print subscription for the same price? I suspect the clever people at the office of the Economists were manipulating me. I am pretty certain they wanted me to skip the Internet-only option (because the ad was online, and this would probably be my first choice). Instead, they made sure I skipped the Internet-only option and jumped to the more expensive option: Internet and print.
They know something about human behavior. People rarely choose things in absolute terms. We don’t have an internal value meter that tells us how much things are worth. Rather, we focus on the relative advantage of one thing over another.
The truth is, I don’t know what a subscription is worth! I