Preview

The Transition Pinterest: Social Media

Good Essays
Open Document
Open Document
364 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Transition Pinterest: Social Media
Pinterest is a hot topic on the social media marketing scene right now. The transition Pinterest has made since its founding 5 years ago is truly astounding, and keeps marketers wondering what’s next for the platform. From its humble beginnings as a way for users to organize their dream home or outfits they love, it has developed into an e-commerce powerhouse where those fairytales can become reality through buyable pins. Now that Pinterest is offering rich pin options, many brands are realizing the capability it has as a social selling platform. Every product page and website has a Pin button, as they should! Shoppers are now pinning items they not only love, but are considering purchasing in the future. Users report that they would rather
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Ecom541 Marketing Plan
    • 7777 Words
    • 32 Pages

    Ecom541 Marketing Plan

    Gunelius, S. (2012, February 8). 10 Creative Ways to Use Pinterest for Marketing. Retrieved August 16, 2012, from Spout Insights: http://sproutsocial.com/insights/2012/02/pinterest-marketing/…

    • 7777 Words
    • 32 Pages
    Powerful Essays
    Read More
  • Better Essays

    Cango Week 4 Analysis Report
    • 1909 Words
    • 8 Pages

    Cango Week 4 Analysis Report

    Social networking. Facebook and Twitter aren’t even close to played out yet. Consumers can increasingly “like” or follow a favorite retailer and get discounts or tips on deals. JCPenney is using Facebook to actually sell goods and more than 12 million consumers “like” Victoria’s Secret on Facebook as of last month (March), making it the most popular retailer on the site (its Pink brand ranks No. 2, according to the ChannelAdvisor Facebook Commerce Index). That’s an active population of customers reaching out and requesting information from the retailer. And social shopping is just getting started, says Jim Okamura, managing partner at Okamura Consulting, a group specializing in online retail. “There’s evidence (that Facebook offers) a good return on investment and there are a lot of retailers that haven’t done anything yet,” he says. “This is going to be the year of Facebook testing.…

    • 1909 Words
    • 8 Pages
    Better Essays
    Read More
  • Powerful Essays

    Home Depot Swot Analysis Essay
    • 501 Words
    • 3 Pages

    Home Depot Swot Analysis Essay

    Aim social media marketing toward the target consumer. We will utilize Pinterest, Facebook, Youtube and Twitter to build strong consumer-brand relationships. Improve our social media efforts with more interactivity through responses to consumers, contests, and fun activities.…

    • 501 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Pinterest Website Analysis
    • 80 Words
    • 1 Page

    Pinterest Website Analysis

    One of the websites that I visit most is Pinterest. I enjoy browsing through the different topics of pictures including photography, technology, architecture, and clothing. Pinterest allows me to browse through multiple different topics without switching websites to search for something else. Pinterest helps inspire me to be artistic and creative, while expanding my imagination to different ideas. I have used Pinterest to help get ideas for school projects or browse through different pictures for photography and photo editing…

    • 80 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Nordstrom's Pinterest Case Study
    • 109 Words
    • 1 Page

    Nordstrom's Pinterest Case Study

    "Our customers are on Pinterest, so we want to be there too," Bryan Galipeau, social media manager at Nordstrom, told Business Insider. "Pinterest is in many ways the world’s biggest wish list—and so it also fits well with our goal of having our merchandise show up in our customer’s wish lists."…

    • 109 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Groupon Business Analysis
    • 320 Words
    • 2 Pages

    Groupon Business Analysis

    Although Groupon and Living Social are sites where consumers can shop for a bargain for products, services, and bundled traveling deals, there are only some businesses that find true success with the social commerce strategy. In regards to Groupon, The Journal of Interactive Advertising reported that Groupon’s revenue increased from a mere 30 million dollars in 2009 to a whopping 700 million dollars the following year; yet with the perceived success of the company, businesses had experienced high volume struggled with consumer loyalty and providing the best customer service (Pentina & Taylor, 2013, p. 67). As a result, the company recorded that only 42 percent of consumers return for a second shopping experience (2013, p. 67).…

    • 320 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Social Media Midterm
    • 1433 Words
    • 6 Pages

    Social Media Midterm

    1. What are the different forms of social media that exist today? Provide examples of different social media and their primary purposes.…

    • 1433 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Social Media Paper week4
    • 828 Words
    • 4 Pages

    Social Media Paper week4

    Social Media can be defined as the forms of electronic communication that allow users to create online communities in which to share information. These forms of media make it possible to transfer text, photos, audio, video, and general information among internet users. In this paper we will identify three different social media networks and describe how they are used. An explanation of the advantages and disadvantages of social media and how they alter how a person would use social media will also be provided.…

    • 828 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Johnny Shelby's New Social Media Case
    • 1992 Words
    • 8 Pages

    Johnny Shelby's New Social Media Case

    Opportunities to control advertising via social media are available, and men like Johnny Shelby take advantage of the new social shift in communicating and marketing. “After launching his new social media campaign in June, Shelby has seen sales increase 30%, mostly from referrals and return customers” (Dahl, 2012). The opportunities seem to arise through the shift of people’s perspective of a service. For instance, when social media had just begun, the main priority and goal was communications between friends, while following favorite news or gossip sources for easy information. Today, social media has become a tool for businessmen and marketers targeting specific markets through desire recognition processing, which by the way was developed as a niche product to open social media to the realm of marketing. The founder of the Altimeter Group, Charlene Li writes “Many business organizations are deeply integrating social media and social methodologies throughout the company in order to drive real business impact” (Li, 2013). As the markets of social media and technology combine, niches are formed and windows of opportunities arise for individual entrepreneurs to exploit these niches before the big corporations realize what was between their…

    • 1992 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Social Media Impact On Fashion
    • 607 Words
    • 3 Pages

    Social Media Impact On Fashion

    It is an undeniable fact that communication is important in advertising. The word of mouth can be powerful and viral despite if the information is positive or negative, when it travels on the Internet (Mohr 18). It allows followers to exchange their point of views and share their experiences. Social media connects fashion brands with consumers in a way that it develops a certain sort of relationship between them and spread the word of mouth over the Internet in relatively short period of time. For example, the twenty seconds video of Gucci’s new women fragrance called “Gucci Bamboo” has generated over three millions of views on youtube in just two days and over one millions of tweets from followers all around the world. This way of engaging consumers was not possible with traditional advertising and it is efficient in a way that it attracts potential…

    • 607 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Online Social Media Paper Week 3 1 4
    • 1630 Words
    • 5 Pages

    Online Social Media Paper Week 3 1 4

    What is social network? What are the advantages and disadvantages of social network? For this paper, we have chosen LinkedIn as our network to access. We each made a profile and began experiencing what this particular network had to offer. Our mission is to describe the site 's purpose, content and participant population, along with each one of us describing our experience on this site. We intend to find the cultural significance and the social effect of online networks. We will talk about what effects online websites have on the face to face interaction and what cultural values are reinforced. What are the future online social networking trends?…

    • 1630 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Staples Case Study Essay
    • 1273 Words
    • 6 Pages

    Staples Case Study Essay

    Usually it tends to go with traditional methods of advertising such as television, print and online. Then it grasped that most people get their news from social media and spends a lot of time being entertained by it. In efforts of capitalizing on this new era, Staples can benefit from implementing social media strategies used by Officeworks’, an Australian company. For a company to keep up with or stay relevant, it has to maintain a strong social media presence and use it accordingly to their advantage (“Trends in the Office Supplies Industry,”…

    • 1273 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Leg 100
    • 607 Words
    • 3 Pages

    Leg 100

    Facebook is a very popular social media site in which users can share their ideas and feelings about events in an open environment. These musings are known as “statuses”. Additionally, the site is used to share pictures, videos, and other points of individual interest with the rest of the world, or at least the selected personnel that are able to view your profile. A growing trend, however, is the use of Facebook as a social media marketing area. There are several homegrown and populated sites that are dedicated to the…

    • 607 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    What Is A Pinterest Moment In My Life Essay
    • 1258 Words
    • 6 Pages

    What Is A Pinterest Moment In My Life Essay

    Our digital profiles keep our lives a quick click from perfect at all times. Pinterest is the place we post and connect with the perfect we aspire to, such as the perfect backyard paradise, fifty meals jumpstart your metabolism, reinventing a night out into a dream. Instagram captures our life on the go and enables us to capture every smiling face, perfectly brewed latte, and warm beach scene. It even allows us to filter imperfections to create the ideal sunset that is more beautiful than the real thing!…

    • 1258 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    The Negative Effects Of Pinterest On Our Economy
    • 846 Words
    • 4 Pages

    The Negative Effects Of Pinterest On Our Economy

    So how does Pinterest effect our economy? We could start by saying that it is understood that there are beneficial effects to the collective practices of looking. Economically, Pinterest is not only beneficial because of it being visually-pleasing to people, politicians and businesses, but it also has an active, targeted userbase which can lead to a direct purchase through promoted pins. Promoting your business on Pinterest involves key words, image shapes and aiming for a targeted audience. Users search for products images on Pinterest to see how the public has used it, repurposed it and if it actually looks like it should, resulting in the user often purchasing the item. For example, Target has pins that group home decor products together…

    • 846 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics