The Top 10 Mobile Handset Manufacturers

Topics: Mobile phone, Smartphone, Personal digital assistant Pages: 116 (27101 words) Published: September 1, 2011
The Top 10 Mobile Handset Manufacturers
Global industry outlook and key player analysis

Reference Code: BI00052-001 Publication Date: January 2011


Copyright © 2010 Business Insights Ltd This report is published by Business Insights (the Publisher). This report contains information from reputable sources and although reasonable efforts have been made to publish accurate information, you assume sole responsibility for the selection, suitability and use of this report and acknowledge that the Publisher makes no warranties (either express or implied) as to, nor accepts liability for, the accuracy or fitness for a particular purpose of the information or advice contained herein. he Publisher wishes to make it clear that any views or opinions expressed in this report by individual authors or contributors are their personal views and opinions and do not necessarily reflect the views/opinions of the Publisher.


Table of Contents
Disclaimer 2

Executive summary
The global handset industry outlook Nokia Samsung LG Apple RIM Sony Ericsson Motorola Sharp HTC ZTE Other major players

12 13 13 14 14 15 15 15 16 16 17 17

Chapter 1 Introduction
What is this report about? Who is this report for? Methodology

18 18 19

Chapter 2 The global handset industry outlook
Summary Market dynamics
Global handset market size by value Global handset industry by shipments Product segmentation Geographic segmentation 3

20 21
21 22 23 26

Smartphone shipments by region Feature phone shipments by region

28 30

Competitive positioning of key players
An oligopolistic industry structure: Top 10 handset vendors by shipments The top 10 vendors by segmental revenues

32 32

The top 10 handset vendors Drivers of the handset industry
Ever increasing demand resulting in increased shipments Growing smartphone demand fuels growth Increasing mobile broadband subscriptions boosting the industry

33 36
36 36 37

Market inhibitors
Connectivity is still a challenge Component shortages and tablet cannibalization hampering industry growth Fierce competition results in declining average selling prices (ASP’s) and profits

39 39 39

Trends in the handset industry
Smartphones are shifting value from hardware to software Emerging markets are the growth engines of the industry The rise of low-cost manufacturers is changing the industry’s dynamics Device convergence facilitated by emerging technologies Companies reduce outsourcing operations to cut costs

44 47 49 49 49

Chapter 3 Nokia
Summary Company overview Recent financial performance
Performance by business segment

52 53 53

Growth strategies
Bolstering app eco system to counter rivals’ strength in content Launching affordably priced models to sustain market leadership Strengthening core handset business through acquisitions and alliances Focus on high end devices to offset competition Streamlining costs to increase operational efficiency

55 55 56 56 57

Nokia SWOT analysis


Chapter 4 Samsung
Summary Company overview Recent financial performance

58 59 59

Performance by business segment


Growth strategies
Technological innovations are aimed at driving smartphone growth Launching apps store and OS platform to counter weakness in content Pursuing joint promotions with US carriers to sustain market leadership Outsourcing production to emerging markets for cost-reduction

62 62 62 63

Samsung SWOT analysis


Chapter 5 LG
Summary Company overview Recent financial performance
Performance by business segment

65 66 66

Growth strategies
Playing catch-up in smartphones by betting on Android OS and new models Revamping mobile handset business to offset declining market share and profits Co-partnering with US carriers to strengthen market presence Outsourcing production to circumvent subsidies Focusing on emerging technologies to drive growth...
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