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The Third Battle Of Bull Run: Disney's America Theme Park

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The Third Battle Of Bull Run: Disney's America Theme Park
Case Study Analysis
The Third Battle of Bull Run
The Disney’s America Theme Park (B)

Disney wanted to create a place that would bring everyone together, ironically it created division within the state because of the lack of research on public opinion. Disney is known for its family-oriented multi-billion dollar theme parks. They have built an empire off of diversity, history, unforgettable characters and fun. So why wouldn’t an American-theme theme park work in one the original thirteen states?

Virginia is as American as apple-pie. Many of our found fathers and other politicians made this state their home. Many debates and decisions that would shape our country were made here. Virginia played vital roles in both the American Revolution and the Civil War, with Richmond, Va. Being named the capital of the Confederacy. Virginia has become entrenched with American history, so one would believe that this state would have been perfect for Disney’s …show more content…
Disney didn’t take the time to woo the public into the idea. Instead they appealed to the politicians and came across as bulldozing their agenda and not truly and genuinely celebrating the history of America. Involving the community to embrace your project is challenging, but it worth it to have them behind you.

References

Darden University of Virgina. (2014). The Third Battle of Bull Run the Disney’s America
Theme Park (B). Retrieved from: http://mediaweb.saintleo.edu/courses/MBA525/MBA525_DisneyCase.pdf
McCoy, Daniel. (2014). Concern about public opinion of business jet remains. Biztalk Retrieved from: http://www.bizjournals.com/wichita/blog/2014/08/concern-about-public-opinion-of-b usiness-jet.html
Reuters. (2013). Obama Corporate Jet Tax Loophole Criticism Scares Witchita. Huffington Post. Retrieved from
http://www.huffingtonpost.com/2013/03/20/obama-corporate-jet_n_2912781.ht
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