The Tasks Which Help Your Company in Making a Good Reputation

Topics: Graphic design, Bill & Melinda Gates Foundation, Bill Gates Pages: 3 (693 words) Published: June 18, 2013
It is said that a good reputation is good for business. Imagine you are the owner of a newly established company. Describe the tasks which help your company in making a good reputation. A successful business requires a positive reputation. Creating that reputation challenges owners of newly established businesses. Several effective methods for establishing that positive image include superior designs, high quality service, charitable contributions and cultural adaptations. The first step to that positive image captures customer interest with appealing product designs. Before customers purchase any product, they carefully consider whether its design appeals to their needs. The appealing designs of Samsung appliances provide a superior example of this quality concept. Customers always appreciate high quality service after the sale, which also builds a good brand image. Additionally, a company can generate superior brand recognition by implementing a planned philanthropy program. By utilizing philanthropic programs, a company not only helps many people but also upgrades its brand recognition and competitive position. Microsoft provides instruction on marketing image and product, resulting from establishment of the Bill and Melinda Gates Foundation. Such charitable giving publicizes both brand image and product, while conserving resources that otherwise might have been spent on advertising. Microsoft teaches us well about the impact on its image and product resulting from an alternative to the equivalent of advertising. In the final analysis, a company must adapt to the culture of the market where it competes. Appropriate cultural adaptations made by foreign companies will capture hearts, as well as purchases. Customers will feel that purchasing the products of such a foreign competitor constitutes a form of support for their own native culture. To recap the methods selected for building a good brand image, a company must market attractively designed products and...
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