The Success of a Small Business

Topics: Coffee / Pages: 11 (2542 words) / Published: Mar 19th, 2013
Table of Contents

Find out the company’s vision statement. ……………………………………………. PAGE 1
What is the company’s mission statement? …………………………………………....PAGE 1
What products/services does the company offer? ……………………………………..PAGE 1
What price do customers pay for products and services? ……………………………...PAGE 2-3
Who are the consumers segments being served? ………………………………………PAGE 3
How are these products or/and services delivered to the customers? ………………….PAGE 4
Kinds of advertising/promotional activities. …………………………………………...PAGE 5 * Positioning of a product ………………………………………………………………..PAGE 5-7 * Review evaluation. ……………………………………………………………………..PAGE 7-8

* * Find out the company’s vision statement. What is the company’s mission statement? * * Robust Roasters (RR) is a distribution company located in Toronto, Ontario. Their main focus is in the sales of coffee roasting machines, called Toper, manufactured in Turkey. They also design coffee roasting plants and provide consulting to clients whom are new to the coffee roasting business (Rosters, 2009).

Vision statement: N/A * Mission statement: “Our service will not be limited to sales only. Toper customers will be offered 100% technical support by our Professional Engineers, and experienced technicians.” (Rosters, 2009) * * * What products/services does the company offer? *
RR offers a wide range of coffee roasting equipment and accessories. RR’s product line includes, residential, commercial and industrial coffee roasters and two types of coffee silos at different capacities.

* RR’s product line, models and prices (Rosters, 2009). * | * Models | * Price | Residential Roasters | TKMSX-1 Cafemino (1kg batch capacity) | * $6,750.00 | Commercial Roasters | TKMSX-3 (3kg batch capacity) TKMSX-5 (5kg batch capacity) TKMSX-10 (10kg batch capacity) * TKMSX-15 (15kg batch capacity) | * $12,300.00 * $13,800.00 * $14,900.00 * $18,000.00 |

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