The Strategic Position of Google
1. Introduction
2.1 Background of company
Google Inc. is an American multinational corporation focused on Internet-based products and services. Google business is around the key areas: search, advertising, operating systems and platform, enterprise and hardware products from Motorola business. However the main source of the company 's revenues is from Adwords. Google’s revenues rose to a record-breaking high of $14.42 billion, controlled by record regional revenues no matter where you look at it: the United States, the United Kingdom, and Rest of the World. Operating income inched up to an all-time high of $3.39 billion. Net income of $2.886 billion just missed the record high of $2.890 billion in the QE March 2012.
2.2 Purpose of company
In one sense, Google as same as other companies, they go with the objective of making a profit. In another sense, the company exists to connect people with information on the web and create value for the advertisers by connecting them with the search engine’s users.
2. Exploring Strategy
3.3 Purpose 3.4.1 Vision and Mission Statements
● The Vision: To make search engines so powerful they would understand “everything in the world” (Google, 1998).
● The Mission: Organize world’s information and make it universally accessible and useful (Google, 1998). 3.4.2 Values
Google’s values are published in Google Official Blog in 2005 as below:
● Focus on user and else will follow: Google provides a good experience for users by clear and simple interface and instantly loading pages. Furthermore all the advertisements that show on the site always have relevant content.
● It’s best to do one thing really, really well: The thing that Google do really, really well is Google Search and all the others as Gmail, Google Desktop and Google Maps is to bring the power of search to previously unexplored areas.
● Fast is better than slow: Google knows that time is valuable so they always
2.1 Background of company
Google Inc. is an American multinational corporation focused on Internet-based products and services. Google business is around the key areas: search, advertising, operating systems and platform, enterprise and hardware products from Motorola business. However the main source of the company 's revenues is from Adwords. Google’s revenues rose to a record-breaking high of $14.42 billion, controlled by record regional revenues no matter where you look at it: the United States, the United Kingdom, and Rest of the World. Operating income inched up to an all-time high of $3.39 billion. Net income of $2.886 billion just missed the record high of $2.890 billion in the QE March 2012.
2.2 Purpose of company
In one sense, Google as same as other companies, they go with the objective of making a profit. In another sense, the company exists to connect people with information on the web and create value for the advertisers by connecting them with the search engine’s users.
2. Exploring Strategy
3.3 Purpose 3.4.1 Vision and Mission Statements
● The Vision: To make search engines so powerful they would understand “everything in the world” (Google, 1998).
● The Mission: Organize world’s information and make it universally accessible and useful (Google, 1998). 3.4.2 Values
Google’s values are published in Google Official Blog in 2005 as below:
● Focus on user and else will follow: Google provides a good experience for users by clear and simple interface and instantly loading pages. Furthermore all the advertisements that show on the site always have relevant content.
● It’s best to do one thing really, really well: The thing that Google do really, really well is Google Search and all the others as Gmail, Google Desktop and Google Maps is to bring the power of search to previously unexplored areas.
● Fast is better than slow: Google knows that time is valuable so they always
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