Academic Year : 2012/13
: Eugene KANG
Semester : 2
Asst Prof. CHIU Shih-Chi
Instructor(s) : Mr. Clive CHOO
Asst Prof. Josh KELLER
Mr. Charles LEONG
Dr. WAN Chew Yoong
This course outline contains generic information that will apply across all seminar groups. However, your instructor has the discretion to decide on the portions of this outline highlighted in red. Please approach your instructor for more information on these red portions as they are unique for each instructor.
Course Description and Scope
The Strategic Management Course focuses on identifying and understanding the sources of superior firm performance. This course introduces theoretical concepts and frameworks useful for analyzing the external and internal environments of the firm, and guiding the formulation and execution of different types of strategies. Strategic issues are examined from the perspective of a chief executive or general manager, focusing on how s/he can formulate effective strategies and develop the necessary resources and capabilities to achieve sustainable competitive advantage in a global and volatile competitive environment.
Course Learning Objectives
There are two primary learning objectives for this course. The first learning objective is to develop a student’s ability to engage in critical thinking. At the end of this course, students should be able to:
synthesize information to recognize the external opportunities and threats as well as the internal strengths and weaknesses that impact a firm’s competitive advantage, and
critically evaluate whether a firm’s business or corporate or international strategy would lead to sustainable competitive advantage, and
analyze complex and dynamic interdependencies among strategic issues.
The second learning objective is to develop a student’s ability to engage in ethical reasoning.
At the end of this course, students should be