The South African Breweries: Case Study

Pages: 36 (10555 words) Published: October 28, 2014
The South African
Breweries

A subsidiary of SABMiller plc

Contents

SAB by numbers

1

MD introduction

2

Five thrust strategy

3

Vision, mission, values

5

Corporate profile

6

Management profiles

7

History of beer in South Africa

12

Group overview

14

SAB brands

18

SAB people

23

SAB’s awards

24

Societal leadership

25

Corporate governance

31

SAB World of Beer

32

SAB by numbers

Economic and social impact
6.7

Number of jobs created in the wider South African economy
through each job created by SAB and its direct suppliers

9,390

SAB employees, including ABI

22,936

Young adult South Africans provided with business skills
through SAB KickStart

355,000

Jobs supported by SAB in the wider economy

R60 million+

SAB’s annual investment in CSI and responsible alcohol use campaigns

R3 billion

Invested by SAB in its owner-driver project since inception

R10.2 billion+

Tax paid by SAB in 2009 (1.7% of the government’s total tax haul for the year)

R7.3 billion

Value of SAB’s BBBEE ‘Deal of the Year’ – SAB Zenzele

R66.2 billion

Value of SAB’s economy wide contribution to South Africa’s gross domestic product, or 3.1% of the country’s GDP, in 2009

Facilities and capability
1

Hop production plant

2

Malting plants

3

Franchise distribution centres

6

Bottling plants

7Breweries
14

Independent or appointed distributors

40

Distribution depots

70

Percentage of total beer delivered by owner-drivers DOs

150

Trips to the moon – or 57 million kilometres – the equivalent distance driven by SAB’s distribution fleet each year

287

Independent owner-driver businesses

160,000

Tons of maize procured by SAB annually

280,000

Tons of barley procured by SAB annually

3.1 billion litres

The annual production capacity of SAB’s breweries across
South Africa

1

MD introduction

At SAB, we don’t just see South Africa as a ‘market.’ We see it as home. For more than a century here in South Africa, we

responsibility quite personally. In fact, we feel real

have known that our success as a business depends

responsibility to demonstrate societal leadership,

largely on our ability to deliver superior value to

and we strive to meet our societal objectives with

our fellow South Africans, particularly South African

the same passion we show in pursuing our business

consumers, retailers and society.

objectives.

Working for South African consumers

That’s why, for instance, when we designed our SAB
Zenzele BBBEE initiative we wanted to do more than

We understand that we need to win the loyalty of

simply ‘tick the box’. We put a significant amount

South African consumers by providing high-quality,

of effort into constructing the deal, which included

distinctive products with exciting brands, at good

conducting extensive benchmarking, studying earlier

value.

transactions, talking to a wide range of stakeholders
and consulting advisers on a range of technical

Our size actually gives us a strong advantage.

inputs. We were convinced that we could innovate

Because of our large scale, we have a unique ability

and construct a transaction that capitalised on the

to hire and develop the best brewers and brewing

unique nature of our business – a transaction that

scientists in the world, invest in the very best

would achieve the true objectives of broad based

brewing technology, and buy the highest quality

black empowerment by making sure that real

ingredients at prices that allow us to pass on great

economic value was delivered to not just a small

value to South African beer drinkers. Our scale

group of favoured investors, but to a large, broad

also enables us to make sure our products are

group of ordinary South Africans....
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Case Study on South African Breweries Ltd (Sab) Essay
  • South African Breweries in Tanzania Essay
  • South African Breweries Essay
  • South african breweries. this case is about the osition of the brewery and its strategy. Essay
  • Essay on South African Activists
  • Saku Brewery Case Study Essay
  • case study Essay
  • Case Study Essay

Become a StudyMode Member

Sign Up - It's Free