Term | Definition | Visual Representation | Cover | Fist impression- sets the stage for the theme and info held within. | | Endsheets | The heavy paper between the cover and the first and last pages. Often compliment the cover and/or contain the table of contents. | | Title Page | Reiterates the theme and provides critical reference info: school name, address, and student population. | | Opening Section | Introduces the story of the year and explains the book/theme concept. | | Dividers | Indicate new sections and provide continuity throughout the book. | | Section | Are the coverage areas of the book: fall, winter, spring, people, seniors, ads, sports. | | Closing | Finishes the story of the year and brings the book to a close. | | Dominance | Making a content element significantly larger so it becomes the focal point. | | Eyeflow | The goal is to keep the reader moving from element to element. | | Hieracrchy | Creates order and indicates importance through size and placement. | | Contrast | Opposing elements spark the visual interest. | | Caption | Placed to the outside: left,right, above, or below photos. | | Content Module | Display for quotes and photos, highlighted with a pale color. | | Cut-out background photo | COB: the cut-outs are placed on a pale color block to define the space. | | Dominant photo | Noticeably larger than the other photos: design further emphasized by partial COB. | | Drop cap | Serves as an entry point; font matches secondary headline. | | Expanded spacing | A “rail” isused to separate the dominant photo from the other content modules. | | Eyeline | Horizontal alignment of elements across the design links the pages into a unified spread. | | Folio/folio tab | Indicates the page number and content; features a small photo to add reader interest. | | Primary headline | Large, catchy, and enhanced with color; makes a verbal connection to the dominant photo. | | Secondary
