| Visual Representation
| Fist impression- sets the stage for the theme and info held within.
| The heavy paper between the cover and the first and last pages. Often compliment the cover and/or contain the table of contents.
| Title Page
| Reiterates the theme and provides critical reference info: school name, address, and student population.
| Opening Section
| Introduces the story of the year and explains the book/theme concept.
| Indicate new sections and provide continuity throughout the book.
| Are the coverage areas of the book: fall, winter, spring, people, seniors, ads, sports.
| Finishes the story of the year and brings the book to a close.
| Making a content element significantly larger so it becomes the focal point.
| The goal is to keep the reader moving from element to element.
| Creates order and indicates importance through size and placement.
| Opposing elements spark the visual interest.
| Placed to the outside: left,right, above, or below photos.
| Content Module
| Display for quotes and photos, highlighted with a pale color.
| Cut-out background photo
| COB: the cut-outs are placed on a pale color block to define the space.
| Dominant photo
| Noticeably larger than the other photos: design further emphasized by partial COB.
| Drop cap
| Serves as an entry point; font matches secondary headline.
| Expanded spacing
| A “rail” isused to separate the dominant photo from the other content modules.
| Horizontal alignment of elements across the design links the pages into a unified spread.
| Folio/folio tab
| Indicates the page number and content; features a small photo to add reader interest.
| Primary headline
| Large, catchy, and enhanced with color; makes a verbal connection to the dominant photo.
| Secondary headline
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