The Shoppers Drug-Mart Corporation: Largest Retail Pharmacy Chain Across Canada
About the Company
The Shoppers Drug Mart Corporation is known as one of the largest retail pharmacy chain across Canada, with their headquarters located in North York, Toronto. In 1962, it was founded by a pharmacist with the name of Murray Koffler, and as the years went by, the company continued to evolve and expanded to 1253 stores. The first Shoppers Drug Mart opened in Toronto, Ontario, and Murray Koffler expanded his mind of innovations to merge mass merchandising and self-service into the format of retail pharmacy. With his total belief of creating an organization of pharmacies without having to sacrifice any personalized service, he then created the Associate Concept, which gives professional pharmacists to combine their …show more content…
Starting off with their products, the company gives their customers a wide range of varieties to choose from. They sell cosmetics for all the beauty lovers, over-the-counter medications for the customers who are in immediate help, and even books or food. Their prices are known to be moderate, but it varies, depending on the item. Different products require different prices, and of course, it will completely differ from the prices that are given in Walmart, or Target.
The personnel is quite popular in Shoppers Drug Mart. Each employee have quite a skill or knowledge that they can deliver to the customers. Majority of the sales associate must have clear information on a specific topic, for example, if a customer was to walk into the beauty section, there will be different sales associate that may help the customer on which mascara to use, or which foundation matches their skin tone, etc. Usually the services are great. The employees are full of energy and knowledge, and their personality will definitely persuade customers to buy their …show more content…
Well, generally, Shopper’s Drug Mart geographically aims for consumers that are in urban areas in Canada to maintain an ongoing business within the employees and the consumers; whereas, if they were to be located in rural areas, it may lead to liquidation because of how spacious and empty those areas are. Demographically, the company attracts more females than males, because of the large beauty section they contain. Drugstore or high-brand cosmetics, skin care products, and perfumes are what drags all females into the store, specifically the age of 14-30. Shopper’s also targets any customers that requires health services or those who needs to do a quick grocery shopping. The company directs their marketing efforts to generally anyone, but specifically, it tends to attract more females and customers with the age of 14 and
The Shoppers Drug Mart Corporation is known as one of the largest retail pharmacy chain across Canada, with their headquarters located in North York, Toronto. In 1962, it was founded by a pharmacist with the name of Murray Koffler, and as the years went by, the company continued to evolve and expanded to 1253 stores. The first Shoppers Drug Mart opened in Toronto, Ontario, and Murray Koffler expanded his mind of innovations to merge mass merchandising and self-service into the format of retail pharmacy. With his total belief of creating an organization of pharmacies without having to sacrifice any personalized service, he then created the Associate Concept, which gives professional pharmacists to combine their …show more content…
Starting off with their products, the company gives their customers a wide range of varieties to choose from. They sell cosmetics for all the beauty lovers, over-the-counter medications for the customers who are in immediate help, and even books or food. Their prices are known to be moderate, but it varies, depending on the item. Different products require different prices, and of course, it will completely differ from the prices that are given in Walmart, or Target.
The personnel is quite popular in Shoppers Drug Mart. Each employee have quite a skill or knowledge that they can deliver to the customers. Majority of the sales associate must have clear information on a specific topic, for example, if a customer was to walk into the beauty section, there will be different sales associate that may help the customer on which mascara to use, or which foundation matches their skin tone, etc. Usually the services are great. The employees are full of energy and knowledge, and their personality will definitely persuade customers to buy their …show more content…
Well, generally, Shopper’s Drug Mart geographically aims for consumers that are in urban areas in Canada to maintain an ongoing business within the employees and the consumers; whereas, if they were to be located in rural areas, it may lead to liquidation because of how spacious and empty those areas are. Demographically, the company attracts more females than males, because of the large beauty section they contain. Drugstore or high-brand cosmetics, skin care products, and perfumes are what drags all females into the store, specifically the age of 14-30. Shopper’s also targets any customers that requires health services or those who needs to do a quick grocery shopping. The company directs their marketing efforts to generally anyone, but specifically, it tends to attract more females and customers with the age of 14 and