The Samsung

Satisfactory Essays
CHAPTER 2

Review of Related Literature and Studies The researcher has a closer prospective working knowledge about the present problem being studied did a review on both foreign and local literature and studies regarding the Impact of Samsung's Innovation Strategy on the Smartphone Industry in the studies of students in Far Eastern University.

Foreign related Literature

Samsung Electronics has been making continued efforts to promote sustainablemanagement under the business philosophy of “devoting our human resources andtechnology to creating superior products and services, thereby contributing to a better global society.”

The year 2011 marked a historical turning point for Samsung Electronics’semiconductor business. For twenty years, Samsung Electronics has maintained itsposition as the predominant manufacturer of the DRAM semiconductor. Thanks togrowth in the Smartphone and tablet PC markets, Samsung Electronics alsoexperienced tremendous growth in its non-memory semiconductor business. SamsungElectronics has also become a leader in the global Smartphone market with its best-selling Smartphone, Galaxy S, which was introduced in June 2010 and has since sold22 million units. The Galaxy S2 was released in April 2011 and 20 million units havealready been sold, taking sales of the Galaxy Smartphone series to over 42 millionunits.

Samsung began as a small noodle business in 1938. Since then it has swelled into anetwork of 83 companies that account for a staggering 13% of South Korea's exports.The hottest chilli in the Samsung kimchi bowl is Samsung Electronics, which startedout making clunky transistor radios but is now the world's biggest technology firm,measured by sales. It makes more televisions than any other company, and may soondisplace Nokia as the biggest maker of mobile-telephone handsets.

Small wonder others are keen to know the secret of Samsung's success. China sendsemissaries to study what makes the firm tick in the same way

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