The Salvation Army: A Cross-Cultural Analysis

Businesses usually have a symbol which differentiates it from others. Observable artifacts are those aspects of the organization which can be easily discerned –mission statement, signage, rituals, stories, furniture and decorations, employee dress and many more. Essentially, these artifacts convey the dominant side of an organization’s culture. Like McDonald’s golden arches, The Salvation Army’s symbols are instantly recognizable -- the Red Shield an internationally widely recognized symbol of caring service for those in need, and classic holiday scenes of the Red Kettle with volunteer bell ringer during the holidays.

Prior to working for The Salvation Army that was a scene with which I was familiar, yet to be on the inside and fully understand