Beatriz Ramírez López s3231464
The role that Globalization of Television has played in the Construction of Cosmopolitan Identities.
In this essay, I will expose my thoughts, arguments and ideas of how global television has constructed an identity in which people refer and familiarize that doesnʼt necessarily belong the same place. During the last decades television had to face the crucial change that the world has faced known as globalization. This change in the media needs to be understood in the wider context of the globalization of capitalist modernity, since global television is constituted by and of the inherently globalizing nature of modernity (Barker, 1997). Modernity, as Marx and Weber theorized, is a period marked by change, motivation and dynamism. If modernity is a period in which capitalism, industrialism, surveillance and military power (Giddens,1990) can be found, I should say that we have passed that point beyond. We live in a period in which postmodernism as a cultural form can be seen as a radicalized modernity. Nevertheless, this postmodernity doesnʼt have to be composed of the same meaning as what it is known as the postmodernity concept in a historical period. This is because in the postmodern culture different concerns have emerged at the same time that a global compression of time and space had took place in the late modernity. Chris Barker describes the culture of global television as postmodern in form and argue that the institutions of transnational television, which are institutions of modernity, are globalizing a postmodern cultural form. (Barker, 1997, p.11) The institutions that are part of a capitalist modernity had been facing the globalization challenge in which they had to act in order to be part of this change. Television, as a capitalist institution, has also contribute to this challenge through the world-wide circulation of images and discourses. Nowadays, television programs offer a wide range of entertainment, information and persuasion. It also offers a simple reﬂection of the world with forms of knowledge that represent speciﬁc constructions of ideas that we receive every time we turn on our Tv. Global television plays a direct role because it penetrates into the local systems and display alternative understandings of time and space. According to Chris Barker; The dynamism of modernity is founded upon its reﬂexive nature, the continual re-evalutation of knowledge. Reﬂexivity refers to the use of knowledge about social life as a constitutive element of it and refers to the constant revision of social activity in the light of new knowledge...On a more institutional level television has been increasingly reﬂexive about its own status and production techniques. Television has
a history and repeats that history within across channels, this articulation of styles and histories contributes to the viewers understanding of TV history...Television contributes to our increasing reﬂexivity about ourselves, our culture and the history, conditions and techniques of cultural production. (1997, p.15-16) As a result, television gives us the opportunity to be world travelers in the comfort of our own space being part of a society that lives in a world as a whole, or better described as a globalized space. However, what happens when one half of the worldʼs largest economic units are nations and the other half are transnational corporations belong to the same nation? Is society changing to a global postmodern culture or just is it becoming a follower of an identity from an speciﬁc country(ies)? “Globalization is mainly an economic phenomenon and refers to the economic activity on a global scale and is an aspect of time-space compression or the shrinking world”. (Barker, 1997). This argument is fairly true; although, the process of creating a world economy has grown in an uneven way. Representation, identity and cultural meaning are some issued that are also concerned by globalization. The...
References: Barker, C (1997). Global Television, an Introduction. Malden, Massachussetts: Blackwell Publishers. Barker, C (1999). Television, Globalization and Cultural Identities. Buckingham, Philadelphia: Open University Press. Giddens, A (1990). The Consequences of Modernity. Cambridge: Polity Press. Grossberg, L (1998). Media Making Mass Media in a Popular Culture. London: SAGE. Hebdige, D (1990). Fax to the Future, Marxism Today. January. Murdock, G (2007). Media in the Age of Marketization. Broadway, New Jersey: Hampton Press.
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