The Role of Media in the Society

Topics: Sociology, Institution, Law Pages: 3 (548 words) Published: June 24, 2013
The role of media in the society

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Introduction

The media is unquestionably a pivotal institution in society. Media is the main means of mass communication, which includes visual, audio, and print. The media affect society by molding opinions and perspectives. Therefore, as the fulcrum of society, the media plays various roles such as communication, consolidation of information, and as a watchdog of society along with its institutions. In addition, it is a source of entertainment, advertisement, and corporate social responsibility.

Communication

The media has a wide reach in society. Due to its vast outreach, the media play a crucial role in communication. It relays information to the masses such as press statements, where individuals and government institutions relay specific information, such as statutory bills and caveats on the sale of immovable chattels. The media as an institution transcend geographical boundaries enabling the society to access cross border information such as news, sanctions, and current affairs. This may be across several miles away, therefore, forming the perspective of recipients of these communications. In contrast, the opinion and outlook of society would be severely limited without the media nexus.

Consolidation of information

In this modern society, there is often fragmentation of information such as weather forecasts, sports scores, and stock market data. Therefore, for people to obtain this information, they need to rummage through a plethora of sources to amalgamate the things they seek. At this point, the media mitigates by consolidating all the sources into a centralized point of reference, thus effectively defragmenting information.

Watchdog of the society and its institutions

Society is diverse, plagued with different belief systems, practices, and patterns of behavior. This attribute, provides a high probability for...
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