The Role Of Gender Stereotypes In Advertising

Second, the action presents almost a rivalry between the pair. Although they drive the same vehicle, the rivalry is between the sexes. The woman passes him, causing the man to signal his driver to do the same. A brief face to face interaction shows the woman smirking before she speeds up, leaving the man behind. In American culture, the men are viewed as the leaders, but in this ad, the women seem to beat that view. The ad toys with the stereotypical view but with its cars. The red car outpaces the black one, leaving the black one impressed and curious about the red one. Also, the colors of the car are represented through the actors. Red is considered a feminine and lovely color for females, while a sleek black is considered strong and bold