Preview

The Role of Brand Prominence

Good Essays
Open Document
Open Document
919 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Role of Brand Prominence
The Role of Brand Prominence

In today’s society more now than ever, is run by money. Even though most say we’re all considered equal, many people still pass judgments based on one’s social status and how much money a person is worth. People in society today like to flaunt their wealth and constantly try to outdo each other despite what really might actually be going on. Things such as the bigger house, the brand name clothes, expensive jewelry, and the nicest car are what people may use to determine their social status. With our society, people feel as though they gain more respect if they appear of a higher social class. Unfortunately, in America we are divided up into classes based upon monetary status and how we are perceived. These classes consist of the lower class, the lower middle class which is about 20% of the population and is mostly made up of minority groups. Then there’s the lower middle and upper middle class which is the vast majority of the population. Then last but not least there is the upper class; this class is only made up of about 1%-3% of the American population. The total wealth of the upper class equals the wealth of the lower 95% of the American population. The extremely small group of wealthy people is what most people aspire to become because is today’s world, money is power. Which for most people money is everything and you can’t them any different. The popular phrase ”money can’t buy happiness” is not more or less completely true. Despite what most people may think or say money can bring you remotely close to happiness. Everyone knows money can buy friendship or love but it can buy that luxurious lifestyle you always dreamed of. Money can build character which would contribute to your social status. It also says a lot about you and how you portray yourself to others. Having an abundant amount of money determines your health, education, and your standard way of living. Being wealthy also puts you in a confident mindset and

You May Also Find These Documents Helpful

  • Good Essays

    In Gregory Mantsios’s article, Class in America he says, "The lower one's class standing, the more difficult it is to secure appropriate housing, the more time is spent on the routine tasks of everyday life, the greater is the percentage of income that goes to pay for food and other basic necessities, and the greater is the likelihood of crime victimization. Class can accurately predict chances for both survival and success. " Mantsios also argues that while most Americans, both rich and poor, are keenly aware of class differences, "Class is not discussed or debated in public because class identity has been stripped from popular culture. The institutions that shape mass culture and define the parameters of public debate have avoided class issues.…

    • 905 Words
    • 4 Pages
    Good Essays
  • Good Essays

    If you were asked what class you are in today's society, you most likely wouldn’t be able to answer. Human genetics give you a chance to use your instincts and personal characteristics to do what you want with your life. You can choose what job you do and also who you end up with. Class distinction in today’s society isn’t as different than in Brave New World as it would seem. Depending on the level of intelligence you have and what types of careers you pursue, you are classed into a certain category. For example you are either rich, middle class or poor. Rich people have jobs like doctors and lawyers. Most of them believe they are better than most people because of their job qualifications and their salary per-year. "We're finding that the super wealthy tell a story about why they have what they have. In essence, they believe they're a different kind of person, with genes more suitable to success." (DeAngelis, Tori. "Class Differences." American Psychological Association. N.p., Feb. 2015. Web. 23 Mar. 2016. http://www.apa.org/monitor/2015/02/class-differences.aspx) Just like in Brave New World, Alpha’s believe they have more quality of a gene, which they do but they take that to an advantage just like the rich in todays society. The richer take advantage of their money and power and spoil themselves rather than help others in need. The middle class and poor…

    • 936 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The myths Mantsios describes come from false perceptions that the average citizen does not choose to challenge. These ideas are popular and hardly questioned. Social classes today are recognized as being somewhat old fashioned or a thing of the past. However, does this idea still hold true? Mantsios points out facts taken from studies that show the exact opposite. According to Mantsios, America has the largest distance in income level distribution compared to any other industrialized nation (308). He states, “Sixty percent of the American population holds less than 6 percent of the nation’s wealth” (308). He uses these two statistics, as well as many others, to make it difficult to argue that classes don’t exist.…

    • 666 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Class In America Summary

    • 662 Words
    • 3 Pages

    Gregory Montsios talks about the different classes we have in America and how Americans do not like to talk about it. Myth 1 talks about the United States being a classless society. I find that very hard to believe. It is a good thought but not true. You see poverty all around you. In San Antonio we have homeless people all over the city. You see them on street corners asking for money or work. We also see the working class going to their everyday jobs. This can include the upper class as well. I really do not pay intention to the wealthy people living in San Antonio. I cannot imagine how many millionaires we have living in San Antonio. What frustrates we…

    • 662 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Sociology Final Exam

    • 2046 Words
    • 9 Pages

    1.)Social class is a “class society, a set of concepts in the social sciences and political theory centered on models of social stratification in which people are grouped into a set of hierarchical social categories”( Grant,2001,p.161). The most common being the upper, middle, and lower classes. The upper class consist of people or families that represent institutional leadership, heads of multinational corporations, foundations, and universities. They are people who have finical stability and are well educated due to their finical income. Most commonly in American society today people fall in the middle class category. Middle class is made of people and families that are involved in clerical work, provide professional support, and engage in data collection. Even though they are educated based on local school systems they are not given the luxury education that you would fine with upper class. Last but not least you have the lower class. The lower class is commonly the hardworking of them all. They work full-time at wages below poverty line and commonly are on some type of social services help such as Medicaid or food stamp program (EBT).Even though they are entitled to education they commonly would rather work to just get by day to day due to finical struggles. Based on these classes’ people in today’s society have certain criteria that are used to determine ones place within the social class scale. Three most common criteria used to measure social class is wealth (property), power and prestige.…

    • 2046 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    In today standards, society has developed into the concept of social classification by placing people into different social standards by using economic, political, and socio-economic status. This system of social classification contributes to the problems that develop in the lower and middle classes because how much they have to handle to keep up with today standards in the United States. America is supposed to be a place where all people are equal, but the way social classes work divide this country up by multiple conditions. Sadly, everyone today talks about the social class being a “social norm” in American society, where the upper class has more advantage and a controlling place in today society. What the upper social class society does…

    • 150 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Classism, an issue of oppression which exposes the ever-increasing differences and inequality between social classes in our society, and primarily measured by the wealth possessed and the amount of income a family or an individual earn, is every day more evident. For the last, few years we have witnessed the financial gap between wealthier and middle-class Americans widen as the years go by, but never as rapidly than after experiencing the last financial crisis of 2008. The effects of that financial crisis were disastrous, especially in the middle class. Americans lost millions of jobs, and wealth evaporated by the loss in value of real estate properties…

    • 936 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Social class in America is a subject which always has and always will continue to affect our daily lives. The video "People like us: Social Class in America" offered several depictions of class in the U.S.. The video's depictions ranged in accuracy in terms of its definition of social classes. However the video itself caused me to realize the great affect social class has on my life as well as the lives of those around me. Classism in the United States is a very big, yet silent prejudice that is continually causing many problems in our society.…

    • 977 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Geography of Bliss Essay

    • 1088 Words
    • 3 Pages

    For centuries, mankind seeks to answer the question: Can money buy happiness? Therefore psychologists are exploring the relationship between wealth and happiness for decades. They came to the conclusion that money can make people happy if it involves moving from a state of extreme poverty into the middle class, but they do not have a noticeable impact in the future. It means that people feel glad and safe when they have enough of money to satisfy daily needs. It is important to understand, what really makes people happy besides the living routine. Jarod Kintz quotes “I think the key indicator for wealth is not good grades, work ethic, or IQ. I believe it is relationships. Ask yourself two questions: How many people do I know, and how much ransom money could I get for each one? ”I think it is safe to say happiness have many aspects. The real versions of well-being that plays out every day are the ones based upon an individual experience, perception and values.…

    • 1088 Words
    • 3 Pages
    Better Essays
  • Good Essays

    A closest replete with the latest designs, belonging to the most expensive country club, the size of your house, and your everyday vernacular are all characteristics important to the highest social classes. In order to maintain the “social status” of the wealthy, one must have enough money to do so. Never would someone living in a broken down home nor a trailer park be categorized as “upper class”. A person of this economic status cannot afford to be living in a large home or mansion, forcing them to be apart of the lower class, both economically and socially. Because so many want to be higher on the economic and social scale, it forces the upper class to seem elite or special (Why group). People want to have money, to get into a higher class, and to be living a lifestyle that seems so different from their own (3 action pattern). Social class completely revolves around money, thus proving that you cannot determine social class without economic status. Although we would like to think we are not defined by the amount of money we have or how nice of a car we drive, we live in a world where everyone wants to be the richest and have the nicest things (condition…

    • 709 Words
    • 3 Pages
    Good Essays
  • Good Essays

    “It seems only natural that happiness should flow from having more money. Even if they don’t admit it, people still behave as though it were true. More money means you can have what you want and do what you want.” (Dean 2008). Wealth and possessions do not equal happiness because no matter how much money and gems you have you can not buy feelings, but only comfort, also if you are working hard for more money you are experiencing more stress and negative emotions.…

    • 608 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The issue of social class in American society is popular topic of discussion but can also cause tensions to rise when being discussed. The basic construction of social class is divided into three parts: upper, middle, and lower class. According to Nicki Lisa Cole, “we are sorted into groups by how much money we have” (Cole). Social class can cause tensions to rise for the injustices they promote. For example, according to the New York Times, “The people at the top of America’s money pyramid have so prospered in recent years that they have pulled far ahead of the rest of the population” (Johnston). Another issue that arises with regard to social class is the fact…

    • 686 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Economic Class

    • 1532 Words
    • 7 Pages

    Keeping a good social standard is sometimes difficult to sustain, making it hard to change. Author Gregory Mantsios “Class in America” in 2003, has many different ideas on the way economic class is. Social standings and consequently life chances are largely determined at birth. Individuals who have gone from rags to riches abound in the mass media, statistics on class mobility show these leaps to be extremely rare (Mantsios711). Most economic success is because of the wealth that these individuals receive at birth. Over 66 percent of the consumer units with incomes of $100,000 or more have inherited assets (Mantsios711). In the stories that are read in most cases there is more wealth due to being born into it than earning it by hard work. Most people do not choose to be put into an economic class; rather it happens on its own. If someone grows up knowing only low income or having very little as a child, they seem to carry that on with them as they get older. It is hard to go from something you’re used to all your life to something so different.…

    • 1532 Words
    • 7 Pages
    Better Essays
  • Good Essays

    I Love Being Poor

    • 1017 Words
    • 5 Pages

    Money and social class is such a touchy subject. Then again everyone loves it. People that don’t have it will do anything for it, and people that have it will do everything to keep it. Money is a drug in a way. People feign for it just like a drug attic feigns for whatever drug they are addicted to. Therefore the question of what is the difference between the rich, and middle class, and the poor? What are the causes of the increasing gap between the rich and the poor today? Why is money so important? There are so many other questions that come to mind. The interesting thing is they all have different answers but somehow they all seem to result in the same thing.…

    • 1017 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Social Class In Society

    • 764 Words
    • 4 Pages

    Dictionary.com defines social class as “a broad group in society having common economic, cultural, or political status.” Despite having its advantages, social class has many faults. It can contaminate our minds and make us think class and money are all that matters. Social class has changed a lot over the years, and it is still present today. While some want to be in a higher class because they want more money, others just want to achieve fame and recognition. The class system creates a world where the upper class interacts with the upper class, the middle with the middle, and the lower with the lower. Social class has been evident in history for many centuries, modern culture, and our everyday lives.…

    • 764 Words
    • 4 Pages
    Good Essays