The Report of Expansion Bank of Queensland Business in Thailand Analysis
The Report of Expansion Bank of Queensland Business in Thailand Analysis
Song Wu 11/10/2012
Executive Summary:
This article is one business investment report due to the requirement of Bank of Queensland Ltd. As the management consultant, this paper combines the global economic situation and the prospect of the international business environment then gives the recommendations which Asian-Pacific region country the BOQ should chose as the expansion market of the business and how the expansion steps should take progression; this paper also points out the problems and solutions that may be encountered in the process of business expansion.
Table of Contents Executive Summary: 2 Introduction: 6 Methods to Collect Information and Data 7 International Business Environment 7 GFC and the Debt Crisis 7 The rapidly growth of Asian-Pacific region 8 Analysis of Industry, Product and Its Environment 8 Industry-based view: 8 1. Rivalry among competitors 8 2. Threats of potential entry 9 3. Bargaining power of buyers 9 4. Bargaining power of suppliers 9 5. Threats for substitutes 10 Resource-based view 10 1. Tangible resources& capabilities 10 1.1 Financial 10 1.2 Technology 10 1.3 Organisation 11 2. Intangible resources& capabilities 11 2.1 Human resource 11 2.2 Knowledge 11 2.3 Reputation 11 Institution-based view 12 Formal institution 12 Informal institution 12 Analysis of target country: economy, market and demand, trade policies and laws, Culture and political environment 12 Overview of Thailand 12 Political Environment 12 Economic Environment 13 Market and Demand 13 Culture 13 Policies and Laws 14 Most appropriate entry
Song Wu 11/10/2012
Executive Summary:
This article is one business investment report due to the requirement of Bank of Queensland Ltd. As the management consultant, this paper combines the global economic situation and the prospect of the international business environment then gives the recommendations which Asian-Pacific region country the BOQ should chose as the expansion market of the business and how the expansion steps should take progression; this paper also points out the problems and solutions that may be encountered in the process of business expansion.
Table of Contents Executive Summary: 2 Introduction: 6 Methods to Collect Information and Data 7 International Business Environment 7 GFC and the Debt Crisis 7 The rapidly growth of Asian-Pacific region 8 Analysis of Industry, Product and Its Environment 8 Industry-based view: 8 1. Rivalry among competitors 8 2. Threats of potential entry 9 3. Bargaining power of buyers 9 4. Bargaining power of suppliers 9 5. Threats for substitutes 10 Resource-based view 10 1. Tangible resources& capabilities 10 1.1 Financial 10 1.2 Technology 10 1.3 Organisation 11 2. Intangible resources& capabilities 11 2.1 Human resource 11 2.2 Knowledge 11 2.3 Reputation 11 Institution-based view 12 Formal institution 12 Informal institution 12 Analysis of target country: economy, market and demand, trade policies and laws, Culture and political environment 12 Overview of Thailand 12 Political Environment 12 Economic Environment 13 Market and Demand 13 Culture 13 Policies and Laws 14 Most appropriate entry
References: ADB (Asian Development Bank) (2007), Asian Development Outlook 2007: Growth Amid Change, Asian Development Bank, Manila. Athukorala P and N Yamashita (2009), ‘Global Production Sharing and Sino–US Trade Relations’, China & World Economy, 17(3), pp 39–56. Asian Banking and Finance Bank of Queesland http://www.boq.com.au/ Central Intelligence Agency, 2011 The World Bank database,2011 www.databank.worldbank.org Foreign banks to increase their presence in Thailand, 2011, IFLR Hofstede, G. (1980). Culture’s consequences: International differences in work-related values. Yiping Huang and Bijun Wang (2008), From the Asian Miracle to an Asian Century? Economic Transformation in the 2000s and Prospects for the 2010s