The Report of Expansion Bank of Queensland Business in Thailand Analysis
Song Wu 11/10/2012
This article is one business investment report due to the requirement of Bank of Queensland Ltd. As the management consultant, this paper combines the global economic situation and the prospect of the international business environment then gives the recommendations which Asian-Pacific region country the BOQ should chose as the expansion market of the business and how the expansion steps should take progression; this paper also points out the problems and solutions that may be encountered in the process of business expansion.
Table of Contents
Methods to Collect Information and Data
International Business Environment
GFC and the Debt Crisis
The rapidly growth of Asian-Pacific region
Analysis of Industry, Product and Its Environment
Rivalry among competitors
Threats of potential entry
Bargaining power of buyers
Bargaining power of suppliers
Threats for substitutes
Tangible resources& capabilities
Intangible resources& capabilities
2.1 Human resource
Analysis of target country: economy, market and demand, trade policies and laws, Culture and political environment
Overview of Thailand
Market and Demand
Policies and Laws
Most appropriate entry and competitive strategy
Conclusion and recommendations
Local Australia banks have suffered through the year 2008 global financial crisis; and the debt crisis in 2010, in 2012, because of the economy recovery and the high speeding increasing demands of Asian-Pacific region country, lots of Australian banks starting planning on the further expansion. BOQ, now also is becoming a member of the expansion club, as a management consultant of the expansion market in foreign countries, especially in Asian-Pacific region, the recommendation that I give you now is the target market Thailand. This report is giving a comprehensive analysis of the selection, also the paper will give you a fully clear introduction to the Thailand environment, including economy, culture and the political environment and the solution to the issues which may be occurred in the further progress. The paper is the guild to the operation of the offshore bank branch in Thailand, but the risks are existing, the main propose of the report is to minimize the risks and give the investors a comprehensive cognitive of the upcoming investment. Also the paper points out some issues that the expansion process might face to, the culture difference and the prospect of the economic growth in worldwide and also the economic growth in the host and home country will be the main topics in this paper.
Methods to Collect Information and Data
The methods this paper use to collect information and data is using the indirect materials, case studies and documentation review. Because of that the direct observation, the scope of the research and also a person’s life experience are limited due to time and space constrains, therefore, the indirect data and information collect method sometimes is necessary. This method is applied by reading other people’s research and observation. Also the case study and documentation review methods are applied in this paper, since the financial...
References: ADB (Asian Development Bank) (2007), Asian Development Outlook 2007: Growth Amid Change, Asian Development Bank, Manila.
Athukorala P and N Yamashita (2009), ‘Global Production Sharing and Sino–US Trade Relations’, China & World Economy, 17(3), pp 39–56.
Asian Banking and Finance
Bank of Queesland http://www.boq.com.au/
Central Intelligence Agency, 2011
The World Bank database,2011 www.databank.worldbank.org
Foreign banks to increase their presence in Thailand, 2011, IFLR
Hofstede, G. (1980). Culture’s consequences: International differences in work-related values.
Yiping Huang and Bijun Wang (2008), From the Asian Miracle to an Asian Century? Economic Transformation in the 2000s and Prospects for the 2010s
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